Where are Social Media Optimization techniques applied?

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Now that you have a good initial idea of ​​what Social Media Optimization is and its benefits, let's see how to apply this technique to your profiles on the most diverse social networks.

As we said before, the Social Media Optimization – SMO process is closely related to Search Engine Optimization – SEO techniques .

We will basically work on how we work on optimizing a website's page, starting with On Page SEO , SEO factors within the page itself, in our case the profile, and then Off Page SEO , factors external to the profile.

Let's start by defining colombia mobile database the keyword we want to be found for in broader searches, which generally refers to branding, that is, brand recognition.

In this case, the keyword in focus is the name of the brand itself. You should include a reference to the brand in places such as:

In other descriptive areas of the profile.
In the case of posts, the process follows the same guidelines, except that in this case our optimization area is restricted to the post itself and its accessory elements.

You will need to insert the keyword into elements such as:

Post title;
Include the keyword in the caption;
Include a synonym in the caption;
Use the keyword in your Hashtags.
As you can see, what is Social Media Optimization if not the technical process to which we submit an article published on the brand's blog so that it stands out in searches carried out on Google?

To complement this process, we now need the Off Page SEO part , that is, basically creating relevant links to your profile or post in other digital environments.

You can do this by creating a link to your profile at the top or footer of your website, for example.

Within your website structure, allow users to easily like or share content posted on their own social networks. Do this by placing social media sharing buttons.

In the case of posts, you can create links on other social media pointing to your publication. Also in the case of posts, it also makes sense to create links in articles published on the brand's blog, for example, or on partner blogs.

It is interesting, for example, to periodically review published posts and try to align the articles published on the brand's blog with these posts.

Social Media Optimization techniques basically follow the same paths as the SEO process, so if you already have a good idea about optimizing websites for search engines, you're already halfway there.