SEO and Translation: A Win-Win Combination

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A study shows that 72.4% of consumers prefer to buy products that provide information in their native language. Having the best e-commerce platform? Great! However, if your target audience can’t understand or navigate your content, your efforts may be in vain.

A rough literal translation, often generated by machine translation tools, may japan phone number lead seem adequate at first glance. However, a professional, culturally appropriate translation is what matters most . By investing time and money in your users' language, you are respecting their culture and customs. By providing them with a translation that is accurate and culturally appropriate, you will be more persuasive and make more sales.

Translation is the first step in an international expansion strategy, but it’s not the only one. For translated content to reach its target audience in foreign markets, it needs to be discovered. This is where search engine optimization ( SEO ) comes in: it’s an essential tool to make translated content stand out.

However, search engine optimization also requires taking language specificity into account. To ensure that search engines can find your content, use keywords that are appropriate for the language of your target audience .