Product content outline

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Product related content: Main factors affecting purchasing decisions
The trend towards digitalization makes e-commerce more attractive than australia phone number lead ever before. Just like B2C marketing before it, B2B players also want to find their place and compete fairly. In this context, faced with more and more data from digital channels, customers' demands for both products and user experience have increased. Therefore, B2B professionals must find ways to stand out. In a highly competitive environment, product-related content - better known as "product content" - plays a decisive role.

A cornerstone of “product experience management” (also known as “PXM” or “product experience management”), product content refers to all the content a company creates for the products it sells in order to inform its customers and convince them to purchase . The core of product content is the product table, but it is not the only one.