Ephemeral content and expert interviews/discussions will fade away

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Create a campaign

The market for "social commerce" (the full shopping experience, from product discovery to payment, only on social networks) continues to flourish and is expected to grow "three times faster than traditional e-commerce." A new study by Accenture estimates that purchases on social platforms will reach $1.2 trillion by 2025. As a result, according to a June 2021 survey conducted in the United States by Statista, 35% of respondents said that their purchasing decisions were influenced by social network ads.
It is worth noting that sales on social networks are booming and the effectiveness austria phone number lead of advertising does not necessarily eat up your budget, as the cost per click on social networks is still lower than Google AdWords. Therefore, consider targeted advertising that combines organic and paid traffic.




A HubSpot blog study found that 67% of B2B marketers will s using ephemeral content — time-limited content that disappears after 24 hours, such as Instagram "Stories."
Creating engaging, high-quality, and personalized content can take a long time to complete and be expensive, and the return on investment isn't worth it in such a short time. In the B2B space, it's better to focus on more permanent content, such as publications or videos.
The same goes for interviews, podcasts, and expert discussions. 48% of B2B marketers said they will s using this more time-consuming format, whose impact can sometimes be difficult to measure.