Social media measures:

[kumartk]

The major social media platforms also offer a very large opportunity for a very large alternative traffic source. Depending on the target audience you're targeting for your website, a different approach may be interesting.

a) Social Media Plug-Ins:
For content-heavy platforms or blogs in an online shop, it makes a lot of sense to implement so-called social plug-ins. Of course, you need to think about your target audience beforehand. Where does the target audience hang out? Which platforms do they use? A Facebook share button is certainly always a good idea. But what about a Twitter, Xing, or Google+ button?
By the way... Email delivery can also be easily set up via a button (see screenshot).


Note: Please note the new case law here. Since March, the Düsseldorf Regional Court has ruled that the integration of social media plugins is prohibited unless certain requirements are met.
Social media plugins with a two-click solution are preferred here.

b) Own channels
Does it make sense to set up your own Facebook page, turkey phone number data Twitter, or Instagram account?
Let's take DaWanda as an example (as of July 18, 2016).
Facebook page: 1,134,567 people
; Twitter: 13,000 followers;
YouTube: 66,683 subscribers
; Google+: 4,570 followers

Can you imagine the traffic generated through these channels?
I can't either, but it's certainly a lot. A lot of traffic, which is making us increasingly independent of a single channel.

c) Alternative assets
Sometimes you have to think outside the box to tap into alternative traffic sources.
A very good example that I'd like to use here is T-Online.
Do you know the Facebook page "Heart racing - that's what football is like"?
This Facebook page started what feels like a year or two ago and grew very quickly by always posting highly viral videos.
Nowadays, it almost exclusively contains videos and articles from the T-Online website. Even a layperson can quickly see why this is when they look at the Facebook page's imprint!
The Facebook page is operated by T-Online and is essentially another asset in the company's traffic generation. And with a Facebook page with around 340,000 fans (as of July 18, 2016), this should be very relevant traffic.