Trade fair promotions

[kumartk]

Consider what added value you can offer to attract trade fair visitors to your booth. Your promotions should always be tailored to your buyer persona , because what good is it to have lots of visitors at your booth who are busy collecting pens but aren't qualified leads? While the risk of pen collectors is low at trade fairs or conferences with a focus on trade visitors, your promotions should still resonate with your target customers. Here are a few ideas for your trade fair booth:


Lectures
Informative presentations on topics that interest the industry and aren't too product-related new zealand phone number data offer real added value. Schedule a 15- to 20-minute presentation slot once an hour. Set up a seating area at your booth so customers are encouraged to linger. Following the presentation, offer a personalized product presentation or one-on-one discussions.


Seminars
Just like lectures, short seminars are a promising way to offer attendees added value and convert them into leads . Choose a topic that you can cover concisely in 15 minutes. At the end, provide a QR code for downloading the materials or distribute a flyer with the key points from your seminar.


Influencer
Influencer marketing is on everyone's lips. Use it for your trade fair. Invite influencers to your booth, for example, for a guest presentation. In return, the influencers can draw attention to your booth on their social media channels or test the products online in advance. Of course, influencer marketing depends on the industry and the buyer persona.


Photo booth competition
Use social media channels! Set up a photo booth corner at your booth. If it's a fun theme that visitors enjoy taking photos in front of, they're sure to share it on Instagram or Facebook. Don't forget to add a hashtag to your campaign. The photo booth should fit the theme of your booth; otherwise, everyone will remember the fun photo booth but not your product. You can combine this campaign with a competition among all followers who post a photo with the hashtag.