Fashion Innovation Agency

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By scanning QR codes embedded in posters and billboards, mobile users are able to enter virtual boutiques and explore designers’ new collections. Matthew Drinkwater, head of the , told Vogue Business that AR in this case helps “create a closer connection between consumers and brands that has been difficult to foster in previous interactions.”

While this example is primarily about awareness and engagement — since chile phone number lead there’s no integrated shopping functionality — it hints at how AR could enhance the e-commerce experience in the future, essentially creating virtual boutiques for customers to browse and buy in a fully immersive way.


Similarly, in order to realize an experience store that integrates online and offline interactions and bring consumers a diversified shopping experience, Maybelline New York turned to online and cooperated with Kivisense Technology to launch the "Maybelline New York Rhythm City" metaverse makeup experience, aiming to gain differentiated competitive advantages by improving customer experience.