Base your article on search intent
Posted: Tue Apr 22, 2025 5:59 am
But here’s the deal. If you haven’t earned the domain authority (DA) necessary to compete for a particular keyword, then you’ll be fishing in the wrong pond. In other words, your post likely won’t rank high enough for your audience to see it.
So, what should you do instead?
Here’s how:
Open Ahrefs keyword explorer. Plug in a broad one-to-three word phrase around a topic. In this example, Jeremy searched the term “nursing”.
Click “Matching Terms”. This will pull up a long list of searches that contain “nursing” in the query.
Next, set the following filters and parameters:
Matching terms.
Set the keyword difficulty to 30 max — or higher depending on your site strength.
Set the keyword word count to a minimum of three words.
Sort by traffic potential, not volume — this considers all related amazon database keywords a page will rank for.
“Matching Terms” feature in Ahrefs
Source: LinkedIn
And that’s it! You officially have a list of target keywords and phrases that have excellent traffic potential — aka endless ideas to help build topical authority in your space.
After you’ve chosen your core topic for the piece, be sure to note what your competitors’ content scored for the same topic so you can aim to beat them by five or more points.
For instance, if your competitors scored between 38 and 45 for the phrase “how to deliver a pristine customer experience”, then you’ll want your blog post to score at least 50 points or higher.
So, what should you do instead?
Here’s how:
Open Ahrefs keyword explorer. Plug in a broad one-to-three word phrase around a topic. In this example, Jeremy searched the term “nursing”.
Click “Matching Terms”. This will pull up a long list of searches that contain “nursing” in the query.
Next, set the following filters and parameters:
Matching terms.
Set the keyword difficulty to 30 max — or higher depending on your site strength.
Set the keyword word count to a minimum of three words.
Sort by traffic potential, not volume — this considers all related amazon database keywords a page will rank for.
“Matching Terms” feature in Ahrefs
Source: LinkedIn
And that’s it! You officially have a list of target keywords and phrases that have excellent traffic potential — aka endless ideas to help build topical authority in your space.
After you’ve chosen your core topic for the piece, be sure to note what your competitors’ content scored for the same topic so you can aim to beat them by five or more points.
For instance, if your competitors scored between 38 and 45 for the phrase “how to deliver a pristine customer experience”, then you’ll want your blog post to score at least 50 points or higher.