Just as “View in Your Room” can bring a better user experience, inspire consumer confidence, and provide color inspiration and creativity, the use of AR augmented reality technology has become a key driving force for online retail, allowing users to enjoy high-quality consumption while combining their personal characteristics to interact with retail products in person, and have a more creative and personalized unique experience.
Another Swedish furniture chain brand IKEA is also el salvador phone number lead using retail. As early as 2017, IKEA launched the application "IKEA Place". This app includes thousands of product catalogs sold by IKEA. Customers only need to raise their mobile phones and turn on the camera to place digital furniture anywhere in the room."IKEA Place" can simulate the actual size and dimensions of new furniture directly in the environment, and can even show the dynamic process of a futon cushion from compression to slow expansion. Through AR preview, users can try before buying, and have a comprehensive understanding of the required products and space layout planning before placing an order. At the same time, IKEA has also cleverly added a "For You" content string, showing different furniture series and new products based on the room environment photographed by the user. It is called a suggestion, but in fact it provides more consumption possibilities and attracts users to purchase new furniture.
AR technology to empower home furnishing
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