What is a topic cluster and how do they apply to SEO?
Posted: Tue Apr 22, 2025 6:37 am
Two central concepts that have been released in the wake of ignoring domains are "Base Rank" and "Max Rank."
The "Base Rank" represents the unaltered rank on a SERP before applying any keyword settings such as ignored domains, ignored local packs, or ignored featured snippets. It serves as a reference point for subsequent analyses.
Max Rank is defined as the highest achievable position on the SERP for a specific keyword after removing excluded domains, local results, or featured snippets if these settings are applied. It represents the base rank of the first result on the SERP that is not ignored. It reflects the best rank you can achieve for a given keyword. If a keyword has the default bc data philippines settings the max rank will always be 1.
Max Rank also helps define the other “Max values” in AccuRanker described later in this blog post.
Updates to other ignore settings
We have also aligned the existing settings “Ignore local results” and “Ignore featured snippet” to this new paradigm, such that these settings are also affecting the Max Rank. They will continue to affect the rank as they always have, but now we also keep track of the base rank.
Introducing Max AI Share of Voice, Max AI Traffic Value and related concepts
In conjunction with the aforementioned features, AccuRanker unveils "Max AI Share of Voice" and "Max AI Traffic Value". These indicators extrapolate the potential traffic and value of keywords based on their "Max Rank," offering users an unprecedented understanding of their keywords' latent potential. These insights are invaluable in strategizing content and aligning efforts with realistic outcomes and ROI.
The "Max AI Share of Voice" is calculated as the dynamic CTR of the max rank multiplied by the monthly search volume and can be seen as an estimate of the max potential monthly traffic for the keyword. The "Max AI Traffic Value" is calculated as the "Max AI Share of Voice" multiplied by the average cost-per-click from Google Ads, giving a realistic estimate of the maximum value of traffic coming from the corresponding keyword if you occupied the max achievable rank.
The "Base Rank" represents the unaltered rank on a SERP before applying any keyword settings such as ignored domains, ignored local packs, or ignored featured snippets. It serves as a reference point for subsequent analyses.
Max Rank is defined as the highest achievable position on the SERP for a specific keyword after removing excluded domains, local results, or featured snippets if these settings are applied. It represents the base rank of the first result on the SERP that is not ignored. It reflects the best rank you can achieve for a given keyword. If a keyword has the default bc data philippines settings the max rank will always be 1.
Max Rank also helps define the other “Max values” in AccuRanker described later in this blog post.
Updates to other ignore settings
We have also aligned the existing settings “Ignore local results” and “Ignore featured snippet” to this new paradigm, such that these settings are also affecting the Max Rank. They will continue to affect the rank as they always have, but now we also keep track of the base rank.
Introducing Max AI Share of Voice, Max AI Traffic Value and related concepts
In conjunction with the aforementioned features, AccuRanker unveils "Max AI Share of Voice" and "Max AI Traffic Value". These indicators extrapolate the potential traffic and value of keywords based on their "Max Rank," offering users an unprecedented understanding of their keywords' latent potential. These insights are invaluable in strategizing content and aligning efforts with realistic outcomes and ROI.
The "Max AI Share of Voice" is calculated as the dynamic CTR of the max rank multiplied by the monthly search volume and can be seen as an estimate of the max potential monthly traffic for the keyword. The "Max AI Traffic Value" is calculated as the "Max AI Share of Voice" multiplied by the average cost-per-click from Google Ads, giving a realistic estimate of the maximum value of traffic coming from the corresponding keyword if you occupied the max achievable rank.