Rebranding goals and objectives
Posted: Sat Dec 07, 2024 8:49 am
Depending on the scale and stage of development of the company, the industry, market conditions, and many other factors, the goals of rebranding may be completely different:
increasing sales and profits;
strengthening the market position;
adaptation to new conditions to which the brand cannot adapt in its current form;
preparation for upcoming external challenges;
increasing brand awareness, popularity and loyalty;
breaking away from competitors;
shaping a positive image of the company.
Based on the set rebranding goals, specific tasks are formulated to help achieve these goals. These can include: refreshing the brand's image, attracting new customers, updating telecommunication industry in israel the product range, changing the logo or rebuilding the website.
When and why is rebranding necessary?
The most common reason companies rebrand is a decline in sales. A transformed brand allows you to stand out from your competitors, expand your target group, and show consumers your strengths that weren’t obvious with your previous image.
But sometimes even a strong and successful company may need to make these changes. This happens when:
plans to enter new markets;
opens new areas of activity under the same brand;
it is necessary to expand or change the target group;
a change in the assortment or a transition to other product categories is planned;
it is essential to regain consumer trust lost due to mistakes made by the company while operating under the old brand image;
reputation needs improving;
it is necessary to reposition and shape a new brand image in the minds of consumers that meets their needs.
Brand rebranding step by step
The rebranding process will not bring the expected results if it is not carefully thought out and planned. Here is what you need to include in your strategy.
Setting goals
What should be the effect of rebranding? What do you need? What do you want to achieve? The process of working on a new brand image begins with the search for answers to these questions. A clear understanding of the goal set at the beginning of the transformation process will help determine what steps to take to achieve it with minimal financial and other resources.
increasing sales and profits;
strengthening the market position;
adaptation to new conditions to which the brand cannot adapt in its current form;
preparation for upcoming external challenges;
increasing brand awareness, popularity and loyalty;
breaking away from competitors;
shaping a positive image of the company.
Based on the set rebranding goals, specific tasks are formulated to help achieve these goals. These can include: refreshing the brand's image, attracting new customers, updating telecommunication industry in israel the product range, changing the logo or rebuilding the website.
When and why is rebranding necessary?
The most common reason companies rebrand is a decline in sales. A transformed brand allows you to stand out from your competitors, expand your target group, and show consumers your strengths that weren’t obvious with your previous image.
But sometimes even a strong and successful company may need to make these changes. This happens when:
plans to enter new markets;
opens new areas of activity under the same brand;
it is necessary to expand or change the target group;
a change in the assortment or a transition to other product categories is planned;
it is essential to regain consumer trust lost due to mistakes made by the company while operating under the old brand image;
reputation needs improving;
it is necessary to reposition and shape a new brand image in the minds of consumers that meets their needs.
Brand rebranding step by step
The rebranding process will not bring the expected results if it is not carefully thought out and planned. Here is what you need to include in your strategy.
Setting goals
What should be the effect of rebranding? What do you need? What do you want to achieve? The process of working on a new brand image begins with the search for answers to these questions. A clear understanding of the goal set at the beginning of the transformation process will help determine what steps to take to achieve it with minimal financial and other resources.