Check if your website is user-friendly
Posted: Wed Sep 24, 2025 3:38 pm
In e-commerce, UX plays a special role. Thoughtful design engages and enhances the user experience. The website is not only visually appealing but also user-friendly.
Develop intuitive navigation, ensure nothing irritates your customers, and ensure they can easily find the information they need. If Yandex or another search engine determines that your website provides a negative user experience, they may downgrade your rankings.
What is good UX:
fast loading;
Call to Action.
7. Use a simplified URL structure
A simple URL structure will improve your resource's moldova-telemarketing-database UX and strengthen your SEO strategy, as search engines receive more relevant data.
A good URL is one that's easy to read, digestible, and as short as possible. Include keywords in it, too, as this affects your page's search ranking.
8. Increase page loading speed
The optimal speed is 0.4 seconds for the web version and 1.2 seconds for mobile. To check your website's loading speed, use a dedicated service like Google PageSpeed Insights or, for example, Cloudflare.
The reasons for the resource's slow operation may be:
there is too much media content and the server simply can't handle it;
large and heavy images, unoptimized videos;
the number of scripts has been exceeded, they are slowing down the loading;
technical problems on the hosting provider's side;
the server has HDDs installed instead of SSD hard drives, or the server itself has an incorrect configuration;
The resource is under DDoS attack or infected.
To speed up loading:
Use fewer images or reduce their resolution using tools such as Squoosh, Tinify, etc.;
reduce the number of redirects;
Remove unused JS/CSS files.
9. Avoid duplication
Duplicates can also appear if you generate a page with utm tags, get parameters and filters without a unique URL. For example, the original page is https://test.by/catalog/mobile/apple, and the duplicate is https://test.by/catalog/mobile/apple?utm_sourse=yandex.
Duplicate meta tags also create certain problems for a website.
Search engine confusion. SEO effectiveness can be reduced because robots may not understand which version of your page to index.
Adverse impact on rankings. Search engines often downgrade pages with duplicate meta tags. This reduces a website's visibility in search results.
Therefore, we recommend always setting up redirects and hiding duplicates from indexing. Taken together, these actions will improve your site's performance in search engines.
10. Use microdata to create a more clickable website snippet
Microdata allows search engines to display more detailed information. It allows search engines to see not only the products themselves but also their key characteristics, such as name, price, manufacturer, and so on.
11. Create cross-links
By interlinking, you can improve your website's navigation and optimize the user experience. Internal links help search engines:
index your resource more accurately;
reduce the number of failures.
This is an effective tool for more evenly distributing link juice, as well as improving the visibility of your pages in search engines and increasing their rankings.
12. Create a quality link profile
High-quality links literally tell search engines that your site is trustworthy. Backlinks also help improve keyword rankings. How do you create them?
Develop intuitive navigation, ensure nothing irritates your customers, and ensure they can easily find the information they need. If Yandex or another search engine determines that your website provides a negative user experience, they may downgrade your rankings.
What is good UX:
fast loading;
Call to Action.
7. Use a simplified URL structure
A simple URL structure will improve your resource's moldova-telemarketing-database UX and strengthen your SEO strategy, as search engines receive more relevant data.
A good URL is one that's easy to read, digestible, and as short as possible. Include keywords in it, too, as this affects your page's search ranking.
8. Increase page loading speed
The optimal speed is 0.4 seconds for the web version and 1.2 seconds for mobile. To check your website's loading speed, use a dedicated service like Google PageSpeed Insights or, for example, Cloudflare.
The reasons for the resource's slow operation may be:
there is too much media content and the server simply can't handle it;
large and heavy images, unoptimized videos;
the number of scripts has been exceeded, they are slowing down the loading;
technical problems on the hosting provider's side;
the server has HDDs installed instead of SSD hard drives, or the server itself has an incorrect configuration;
The resource is under DDoS attack or infected.
To speed up loading:
Use fewer images or reduce their resolution using tools such as Squoosh, Tinify, etc.;
reduce the number of redirects;
Remove unused JS/CSS files.
9. Avoid duplication
Duplicates can also appear if you generate a page with utm tags, get parameters and filters without a unique URL. For example, the original page is https://test.by/catalog/mobile/apple, and the duplicate is https://test.by/catalog/mobile/apple?utm_sourse=yandex.
Duplicate meta tags also create certain problems for a website.
Search engine confusion. SEO effectiveness can be reduced because robots may not understand which version of your page to index.
Adverse impact on rankings. Search engines often downgrade pages with duplicate meta tags. This reduces a website's visibility in search results.
Therefore, we recommend always setting up redirects and hiding duplicates from indexing. Taken together, these actions will improve your site's performance in search engines.
10. Use microdata to create a more clickable website snippet
Microdata allows search engines to display more detailed information. It allows search engines to see not only the products themselves but also their key characteristics, such as name, price, manufacturer, and so on.
11. Create cross-links
By interlinking, you can improve your website's navigation and optimize the user experience. Internal links help search engines:
index your resource more accurately;
reduce the number of failures.
This is an effective tool for more evenly distributing link juice, as well as improving the visibility of your pages in search engines and increasing their rankings.
12. Create a quality link profile
High-quality links literally tell search engines that your site is trustworthy. Backlinks also help improve keyword rankings. How do you create them?