Content Audit and Inventory
Posted: Tue Apr 22, 2025 7:16 am
Keyword research has been a cornerstone of SEO (search engine optimization) for almost three decades.
The idea behind it is quite simple: Create content based on what people are searching for in Google to boost your organic visibility and attract more qualified traffic to your site.
But effective keyword research is not as straightforward as picking the most popular terms related to your business and optimizing your pages accordingly. Instead, it calls for careful consideration of several factors, such as monthly search volume, keyword difficulty, and search intent.
This post will explain why thorough keyword research is the bc data singapore foundation of all successful SEO campaigns. We will also guide you on how to choose the right keywords for your website.
What is Keyword Research?
Keyword research is the process of identifying which search terms you should target on your website so you can rank for them on Google.
The goal is to create a list of keywords people use when looking for products and information related to your brand. You can then optimize your pages for those terms to improve the likelihood of appearing in Google’s results when someone searches for them.
For example, if you run an online store selling hand-crafted jewelry, you might choose ‘handmade bracelets’ as the target keyword for your bracelets category page. In an ideal world, your page would show up whenever someone Googles that keyword.
Why is Keyword Research Important for SEO?
The idea behind it is quite simple: Create content based on what people are searching for in Google to boost your organic visibility and attract more qualified traffic to your site.
But effective keyword research is not as straightforward as picking the most popular terms related to your business and optimizing your pages accordingly. Instead, it calls for careful consideration of several factors, such as monthly search volume, keyword difficulty, and search intent.
This post will explain why thorough keyword research is the bc data singapore foundation of all successful SEO campaigns. We will also guide you on how to choose the right keywords for your website.
What is Keyword Research?
Keyword research is the process of identifying which search terms you should target on your website so you can rank for them on Google.
The goal is to create a list of keywords people use when looking for products and information related to your brand. You can then optimize your pages for those terms to improve the likelihood of appearing in Google’s results when someone searches for them.
For example, if you run an online store selling hand-crafted jewelry, you might choose ‘handmade bracelets’ as the target keyword for your bracelets category page. In an ideal world, your page would show up whenever someone Googles that keyword.
Why is Keyword Research Important for SEO?