Video Marketing for Agribusiness – reasons why you should adopt this strategy now
Posted: Tue Apr 22, 2025 8:42 am
The countryside is more connected than ever. Today, it is common to find farms that use technology to optimize their production and make life easier for farmers, such as automated machines, and even the presence of the Internet of Things that integrates various information from the countryside, such as geographic location, weather forecasts, soil data and machinery in operation, etc.
However, those who think that technology used in the field is exclusively for increasing productivity are mistaken. Due to the isolation measures adopted to control COVID-19, many entrepreneurs in the agricultural sector are already using digital means to find new opportunities, overcoming the absence of fairs, exhibitions and other events in the niche that were the main sources of business for them .
Advertising on social networks such as gambling data malaysia Facebook, WhatsApp and Instagram has gained momentum. And among the various marketing strategies used to promote your business on digital media, one stands out: Video Marketing for Agribusiness.
In light of this, we decided to develop this article to explain the reasons why you should adopt this strategy right now, presenting the advantages of video marketing both for those who are unfamiliar with it and for those who still do not know how to integrate it into their digital strategies for their agribusiness company.
Video Marketing offers accessible content for all audiences
The consumer public in the agricultural market has many peculiarities that differentiate it from the “traditional” consumer. Among them, our clients highlight the rejection of content with texts – which explains the fear that some companies in the agricultural sector have with e-mail marketing.
Just by mentioning this characteristic, we can already see that video is more attractive to the agricultural public, since, as it is easy-to-consume content, video does not require the same attention effort from the public as text content.
Because of this, video content has the advantage of high engagement power, being able to be shared on different social networks, and persuasion. This is because it allows you to explain complex concepts (something common for agribusiness companies, which have more technical products) in an illustrated way, with short videos and topics explained succinctly.
However, those who think that technology used in the field is exclusively for increasing productivity are mistaken. Due to the isolation measures adopted to control COVID-19, many entrepreneurs in the agricultural sector are already using digital means to find new opportunities, overcoming the absence of fairs, exhibitions and other events in the niche that were the main sources of business for them .
Advertising on social networks such as gambling data malaysia Facebook, WhatsApp and Instagram has gained momentum. And among the various marketing strategies used to promote your business on digital media, one stands out: Video Marketing for Agribusiness.
In light of this, we decided to develop this article to explain the reasons why you should adopt this strategy right now, presenting the advantages of video marketing both for those who are unfamiliar with it and for those who still do not know how to integrate it into their digital strategies for their agribusiness company.
Video Marketing offers accessible content for all audiences
The consumer public in the agricultural market has many peculiarities that differentiate it from the “traditional” consumer. Among them, our clients highlight the rejection of content with texts – which explains the fear that some companies in the agricultural sector have with e-mail marketing.
Just by mentioning this characteristic, we can already see that video is more attractive to the agricultural public, since, as it is easy-to-consume content, video does not require the same attention effort from the public as text content.
Because of this, video content has the advantage of high engagement power, being able to be shared on different social networks, and persuasion. This is because it allows you to explain complex concepts (something common for agribusiness companies, which have more technical products) in an illustrated way, with short videos and topics explained succinctly.