The "before" phase
Posted: Tue Apr 22, 2025 8:58 am
The “ before ” phase deals with prospects , that is, potentially interested customers:
The target market is selected . In fact, it is important to know who we are addressing because our product or service cannot be suitable for everyone;
We create a compelling message that can attract the attention of the target market and differentiate us from the competition. How? For example, by giving advice or sharing ideas or thoughts; to do this, it is necessary to understand what prospects want and present an offer that leverages the emotions that drive purchases (fear, love, greed, pride);
You reach potential customers through specific advertising channels , first identifying the most suitable media for your prospects .
The "during" phase
The “ during ” phase focuses on leads , that is, those who have already shown interest in our company and who have responded to the marketing message:
The contacts of potential customers are collected and captured in a database;
You cultivate leads , that is, you let potential country email list customers know that you are the best solution for them, so thanks to your characteristics and your strengths you cultivate their interest perhaps by providing more information on a product, through tutorials, newsletters or by offering gift packages with bonuses related to the product or service;
Once you have gained the trust of your leads, they are ready to be converted into customers . But how do you gain this trust? Some effective techniques are: creating a well-designed website with useful contact details, using a toll-free number, synonymous with the perception of the company's accessibility, structuring a customer service or giving the customer the opportunity to try the product before purchasing it.
The target market is selected . In fact, it is important to know who we are addressing because our product or service cannot be suitable for everyone;
We create a compelling message that can attract the attention of the target market and differentiate us from the competition. How? For example, by giving advice or sharing ideas or thoughts; to do this, it is necessary to understand what prospects want and present an offer that leverages the emotions that drive purchases (fear, love, greed, pride);
You reach potential customers through specific advertising channels , first identifying the most suitable media for your prospects .
The "during" phase
The “ during ” phase focuses on leads , that is, those who have already shown interest in our company and who have responded to the marketing message:
The contacts of potential customers are collected and captured in a database;
You cultivate leads , that is, you let potential country email list customers know that you are the best solution for them, so thanks to your characteristics and your strengths you cultivate their interest perhaps by providing more information on a product, through tutorials, newsletters or by offering gift packages with bonuses related to the product or service;
Once you have gained the trust of your leads, they are ready to be converted into customers . But how do you gain this trust? Some effective techniques are: creating a well-designed website with useful contact details, using a toll-free number, synonymous with the perception of the company's accessibility, structuring a customer service or giving the customer the opportunity to try the product before purchasing it.