Go to Google Trends and enter keywords
Posted: Tue Apr 22, 2025 9:03 am
Utilize visual content: images, infographics, videos
LinkedIn is a visual platform. Deliver high-value information to your audience in the form of charts, images, videos, infographics, and graphics. Engagement rates of images outperform the video content for large-sized profiles. Therefore, brands leverage graphics and images as the go-to content for higher engagement rates.
LinkedIn post distribution by the brands is as follows:
LinkedIn Image posts: 50.96%
LinkedIn video posts: 14.06%
Leverage LinkedIn Company Pages
Optimize the company page for lead generation
Update your company page on Linkedin with a logo, branded cover letter, address, contact details, and all the essential information. Your company page is your brand’s digital asset on LinkedIn that can attract the right audience and keep them engaged.
Your company page allows you to collect hot leads via its built-in lead gen form. Create a professional lead generation form by adding engaging copy and CTAs.
Go to the admin section of your page
Click on edit
Go to the leads
Click on the Lead Gen Form
Fill in all the details, save, and publish it.
Capture potential leads seamlessly
LinkedIn Lead Generation form.png
Source: LinkedIn Lead Gen Form
Showcase products/services effectively
Post often! If you have recently published a blog post on chinese overseas canada database your website, post it on your company page. If you have recently signed an agreement for a social cause, promote that. If you have done any recent research, publish it on your LinkedIn. Doing all this humanizes your brand and it improves brand credibility.
LinkedIn is a visual platform. Deliver high-value information to your audience in the form of charts, images, videos, infographics, and graphics. Engagement rates of images outperform the video content for large-sized profiles. Therefore, brands leverage graphics and images as the go-to content for higher engagement rates.
LinkedIn post distribution by the brands is as follows:
LinkedIn Image posts: 50.96%
LinkedIn video posts: 14.06%
Leverage LinkedIn Company Pages
Optimize the company page for lead generation
Update your company page on Linkedin with a logo, branded cover letter, address, contact details, and all the essential information. Your company page is your brand’s digital asset on LinkedIn that can attract the right audience and keep them engaged.
Your company page allows you to collect hot leads via its built-in lead gen form. Create a professional lead generation form by adding engaging copy and CTAs.
Go to the admin section of your page
Click on edit
Go to the leads
Click on the Lead Gen Form
Fill in all the details, save, and publish it.
Capture potential leads seamlessly
LinkedIn Lead Generation form.png
Source: LinkedIn Lead Gen Form
Showcase products/services effectively
Post often! If you have recently published a blog post on chinese overseas canada database your website, post it on your company page. If you have recently signed an agreement for a social cause, promote that. If you have done any recent research, publish it on your LinkedIn. Doing all this humanizes your brand and it improves brand credibility.