Focus on Page Speed
Posted: Tue Apr 22, 2025 9:25 am
No digital marketing strategy is complete without content marketing. You need to continuously create unique content for your site that is relevant to your target audience. The content should be informational and answer the questions that your customers have. You want to showcase your industry expertise to gain the trust of your audience.
Your content should also be designed to be found by search engines, so you can use a keyword tool and include those terms in your content.
AI can help by providing you with relevant content topics and even article outlines, but you should not use it to actually create content. Your content should be relatable to your target audience, and often needs line database elements of empathy and emotional appeal, which AI cannot provide. Your content needs to have a human touch to be effective.
Your content also needs to be visually appealing with images and graphics where possible. You may even want to explore video content opportunities. There are actually a host of types of content marketing as you can see from this graphic.
Your content should also be designed to be found by search engines, so you can use a keyword tool and include those terms in your content.
AI can help by providing you with relevant content topics and even article outlines, but you should not use it to actually create content. Your content should be relatable to your target audience, and often needs line database elements of empathy and emotional appeal, which AI cannot provide. Your content needs to have a human touch to be effective.
Your content also needs to be visually appealing with images and graphics where possible. You may even want to explore video content opportunities. There are actually a host of types of content marketing as you can see from this graphic.