In addition, orange invokes a sense of movement and encourages interaction. Marketers often use this color to promote sales and limited-time offers, as it develops a sense of adventure and encourages impulse buying.
Pink is a preferred color if a brand’s target customer is female. It sparks femininity and sweetness. Most often, many also connect pink as a symbol of romance, compassion, and playfulness.
When incorporated into marketing, pink brings a calming fusion database effect and can evoke feelings of comfort. Moreover, this color is sought-after in the fashion and beauty industry, including products for young female audiences.
The psychology of purple
Purple is famous for representing luxury, creativity, royalty, ambition, and spirituality. Different shades of purple can evoke varying emotions.
Darker shades communicate a sense of power, while lighter shades convey a more whimsical tone. Brands use purple in branding and marketing to exude luxury branding, sophistication, and elegance image.
The psychology of brown
Brown signifies earthiness, comfort, and simplicity. When applied in marketing, brown can establish a down-to-earth and trustworthy image.
Even though this color may not be as popular as the previous options, various shades of brown are suitable for brands aiming for a rustic or vintage aesthetic.
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