You’ve got to admit it was an excellent idea to begin with
Posted: Wed Apr 23, 2025 5:35 am
a small, rugged camera that can be mounted, worn or used to record or photograph millions of different things that would previously have been difficult or impossible to capture. The first HERO from GoPro was launched in 2005 as a 35mm camera, but the camera has since evolved and now comes with a variety of capabilities, including WiFi and Bluetooth connectivity, water resistance, and a touch screen.
GoPro claims they make “the world’s most versatile belize whatsapp number data 5 million camera.” To prove that, their marketing focuses on the photos and videos taken with the camera, rather than the camera itself. It seems to have worked for them – the GoPro Instagram account has 13.1 million followers and an impressive collection of incredible photos and videos featuring everything from dirt bike riders pulling off insane stunts with an angle that can only be achieved by strapping a GoPro camera to their helmet, to scuba divers experiencing the incredible diversity of our world’s oceans and recording it thanks to the waterproof capabilities of their HERO 5 (the newest model).
So why should you think about GoPro as you approach your own marketing strategy? Big brands like GoPro are successful partially because of their approach to marketing. GoPro uses a content marketing strategy, employing user-generated content to continuously feed their audience images and video of thrilling adventure. They instill a bit of FOMO (fear of missing out) in each user that watches – that user begins to think about their adventures and all of the unique perspectives they could get if only they had a GoPro.
GoPro claims they make “the world’s most versatile belize whatsapp number data 5 million camera.” To prove that, their marketing focuses on the photos and videos taken with the camera, rather than the camera itself. It seems to have worked for them – the GoPro Instagram account has 13.1 million followers and an impressive collection of incredible photos and videos featuring everything from dirt bike riders pulling off insane stunts with an angle that can only be achieved by strapping a GoPro camera to their helmet, to scuba divers experiencing the incredible diversity of our world’s oceans and recording it thanks to the waterproof capabilities of their HERO 5 (the newest model).
So why should you think about GoPro as you approach your own marketing strategy? Big brands like GoPro are successful partially because of their approach to marketing. GoPro uses a content marketing strategy, employing user-generated content to continuously feed their audience images and video of thrilling adventure. They instill a bit of FOMO (fear of missing out) in each user that watches – that user begins to think about their adventures and all of the unique perspectives they could get if only they had a GoPro.