But they're adapting very quickly to the current situation and generating interesting ideas that we can all adopt. Let's look at five examples of companies doing it right.
1. Google
As expected, the world's largest search engine has libya telemarketing database excelled in its marketing during the coronavirus pandemic. Google's idea was to spread information about proper handwashing. Google developed and posted an infographic on its Instagram* with step-by-step instructions for proper handwashing and thanked Hungarian physician Ignaz Semmelweis, considered by many to be the first person to discover the medical benefits of handwashing.
2. Starbucks
Starbucks has emphasized compassion and empathy in its marketing strategy during the coronavirus pandemic. They posted a message on their Instagram account* thanking healthcare workers and first responders "who are working tirelessly to keep our communities safe" and offering free coffee to everyone "on the front lines fighting this virus."
3. KFC
Restaurant chain KFC used Instagram* to promote its product. Their Instagram post calmly informed consumers that the company would continue to accept orders and would be offering free contactless delivery. KFC used smart infographics to promote contactless delivery and also posted information about sanitation and hand sanitization standards.
4. Kroger
As part of its COVID-19 marketing campaign, American supermarket chain Kroger took to Instagram* to express its gratitude to its employees by expanding the brand's emergency leave offer.
The company also offered bonuses to employees for both full-time and part-time work. Grocery stores are currently busier than ever, and many employees are risking their health to keep store shelves stocked. Kroger also made a smart move to attract customers who are reluctant to go to the store.
They used to charge at least $5 for processing and shipping orders, but during the pandemic they started offering this service for free.
5. ALDI
This other well-known grocery chain has also demonstrated engagement through its marketing during the coronavirus.
They wrote on their Instagram* that they will "designate exclusive hours for vulnerable customers," giving seniors, pregnant women, and anyone with compromised immune systems the opportunity to shop before others are allowed in. On Tuesdays and Thursdays, ALDI opens at 8:30 a.m. and reserves the first hour for at-risk shoppers. Many other retailers, such as Walmart, have implemented similar policies.
Now, let's talk about what you can do for your business to ensure your customers find you in search engines or locally and stay with you during these difficult times. Here are 9 digital marketing ideas that work during the pandemic and beyond.
10 Digital Marketing Ideas That Work
1. Connect with clients on social media during this critical time. We've all experienced the impact of the coronavirus outbreak on our lives, whether we've tested positive or negative. We're all taking precautions. We're trying to stay home and not take our children to school. We're not meeting with friends. We can't eat at our favorite restaurants or go to the movies. Of course, these are all minor inconveniences, but nonetheless, it can be a shock at first.
For brands, this is a unique opportunity to unite in the face of a common challenge. People need each other now more than ever. They need support, understanding, education, and resources. Social media can provide just that and can become a powerful tool for communicating with customers.