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Honoring Opt-Out Requests Promptly: Once an opt-out request is received, it must be processed without delay. The individual's number should be added to a suppression list to prevent future marketing communications.
Confirmation of Opt-Out: It's good practice to send a confirmation israel consumer mobile number list message to the individual acknowledging their opt-out request.
Maintaining Suppression Lists: Regularly update and maintain accurate suppression lists across all your marketing platforms.
Re-Obtaining Consent: If an individual has opted out, you cannot send them marketing messages again unless they provide their explicit consent once more.
Specific Considerations for Mobile Marketing Channels in France
SMS Marketing:
Explicit Opt-in is Mandatory: You must obtain clear opt-in consent before sending any marketing SMS messages.
Clear Sender Identification: Identify your brand clearly in every SMS message, especially as some smaller French carriers might not fully support alphanumeric sender IDs. Using a consistent prefix can help with brand recognition.
Mandatory Opt-Out Instructions: Include clear instructions on how to opt-out (e.g., "Reply STOP").
Respect Quiet Hours: French regulations prohibit sending marketing SMS messages:
Sundays.
During French public holidays.
Between 10 PM and 8 AM on other days.
Prohibited Content: Avoid sending SMS messages containing content related to cannabis, gambling, or adult material.