What awaits us in SEO? – Agata Klimek
Posted: Sat Dec 07, 2024 9:19 am
Further development of artificial intelligence and tools based on it will definitely dominate in 2024. Both from the perspective of the user and the search engine itself. We can already see significant development of AI not only in programs generating content, but also in tools known and previously used both for graphic applications, e.g. Canva or Photoshop, and for building pages, e.g. Elementor.
The year 2024 may also be marked by changes in the Google search engine, due to Google's Search Generative Experience (SGE). Google's announced implementation italy mobile phone number of an AI-enhanced panel that responds to user queries in the search engine may definitely shake up SEO. Organic pages will still appear in search results, but much more emphasis may be placed on high-quality content and additional value of pages from the user's perspective. In terms of keywords and queries, long-tail phrases and answers to specific user queries may play a much greater role.
The Renaissance of Email Marketing – Karolina Jurgowiak
2024 is shaping up to be a renaissance for email marketing, which is once again becoming a key element of many companies’ marketing strategies. After years of dominance by social media and PPC advertising, email is regaining its position as an effective tool for reaching customers.
The return to email marketing is being fueled by several factors. First, consumer fatigue with the overload of information and advertising on social media is causing them to seek out more personalized and less intrusive forms of communication.
Secondly, changes in data privacy regulations, such as GDPR, are forcing a more informed and responsible approach to collecting and using customer data. E-mail marketing, with its segmentation and personalization capabilities, is a tool that allows for the legal and ethical practice of collecting it
The third factor is the rise of email marketing automation technology and tools. It’s now easier than ever for companies to create sophisticated, hyper-personalized campaigns that are tailored to the customer journey and measure effectiveness in real time.
Many companies also appreciate the ability to collect data "on their side". Using Google or Facebook platforms, although very effective, can be risky. Losing an account or a ban, which many advertisers have experienced in recent years, could undermine a business. "First party" data is a safer investment of capital.
The year 2024 may also be marked by changes in the Google search engine, due to Google's Search Generative Experience (SGE). Google's announced implementation italy mobile phone number of an AI-enhanced panel that responds to user queries in the search engine may definitely shake up SEO. Organic pages will still appear in search results, but much more emphasis may be placed on high-quality content and additional value of pages from the user's perspective. In terms of keywords and queries, long-tail phrases and answers to specific user queries may play a much greater role.
The Renaissance of Email Marketing – Karolina Jurgowiak
2024 is shaping up to be a renaissance for email marketing, which is once again becoming a key element of many companies’ marketing strategies. After years of dominance by social media and PPC advertising, email is regaining its position as an effective tool for reaching customers.
The return to email marketing is being fueled by several factors. First, consumer fatigue with the overload of information and advertising on social media is causing them to seek out more personalized and less intrusive forms of communication.
Secondly, changes in data privacy regulations, such as GDPR, are forcing a more informed and responsible approach to collecting and using customer data. E-mail marketing, with its segmentation and personalization capabilities, is a tool that allows for the legal and ethical practice of collecting it
The third factor is the rise of email marketing automation technology and tools. It’s now easier than ever for companies to create sophisticated, hyper-personalized campaigns that are tailored to the customer journey and measure effectiveness in real time.
Many companies also appreciate the ability to collect data "on their side". Using Google or Facebook platforms, although very effective, can be risky. Losing an account or a ban, which many advertisers have experienced in recent years, could undermine a business. "First party" data is a safer investment of capital.