Segment Your Contact List for Precision Retargeting
Posted: Mon May 19, 2025 9:43 am
Generic retargeting is out. In 2025, personalization and relevance are key. Segment your contact list using filters like:
Behavioral: Cart abandoners, page views, downloads
Demographic: Age, location, job title
Engagement level: Highly engaged vs. dormant users
Purchase history: First-time buyers, loyal customers, high spenders
Lead source: Facebook ads, organic search, referrals
Example: Create a segment for “Users who viewed product A in the last 7 days but cameroon mobile phone number list didn’t purchase” and retarget them with a tailored offer.
3. Choose the Right Retargeting Channels
In 2025, effective retargeting is multi-channel. Use your contact lists across these platforms:
a. Email Retargeting
Send targeted email sequences to re-engage contacts. Examples:
Abandoned cart emails
“You viewed this” reminders
Product restock alerts
Personalized recommendations
b. SMS Retargeting
Use SMS for time-sensitive offers or reminders:
“Hi Jake! Still thinking about those running shoes? Grab them now with 10% off – today only!”
Behavioral: Cart abandoners, page views, downloads
Demographic: Age, location, job title
Engagement level: Highly engaged vs. dormant users
Purchase history: First-time buyers, loyal customers, high spenders
Lead source: Facebook ads, organic search, referrals
Example: Create a segment for “Users who viewed product A in the last 7 days but cameroon mobile phone number list didn’t purchase” and retarget them with a tailored offer.
3. Choose the Right Retargeting Channels
In 2025, effective retargeting is multi-channel. Use your contact lists across these platforms:
a. Email Retargeting
Send targeted email sequences to re-engage contacts. Examples:
Abandoned cart emails
“You viewed this” reminders
Product restock alerts
Personalized recommendations
b. SMS Retargeting
Use SMS for time-sensitive offers or reminders:
“Hi Jake! Still thinking about those running shoes? Grab them now with 10% off – today only!”