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Segment Your SMS Marketing Database

Posted: Mon May 19, 2025 9:48 am
by sumonasumonakha.tu1
Segmentation is the process of dividing your list based on specific criteria to send more relevant messages. It helps improve engagement and conversion rates.

Common ways to segment your SMS database:

Location (e.g., city or state)

Purchase behavior (e.g., frequent shoppers)

Lead source (e.g., signed up via Facebook vs. website)

Customer type (e.g., new vs. returning)

Engagement history (clicked last message, responded, etc.)

Example: Send a special offer to customers who haven’t purchased bolivia mobile phone number list in 30 days.

5. Keep Your Database Clean and Compliant
A clean and updated database helps you maintain high deliverability and avoid sending messages to invalid or inactive numbers.

Here’s how to maintain your database:

Regularly remove bounced numbers

Respect opt-out requests immediately

Verify numbers if they’ve been inactive for long periods

Update preferences when customers provide new data

Stay compliant with SMS laws:

In the U.S., follow TCPA (Telephone Consumer Protection Act)

In Europe, follow GDPR guidelines

Always include an opt-out option like “Reply STOP to unsubscribe”