Define Clear Geographic Boundaries

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A common mistake businesses make is being too vague about the areas they want to target. Instead of saying “USA” or “Europe,” narrow it down to specific states, cities, ZIP codes, or even neighborhoods.

Expert tip:
Use heatmaps and CRM insights to analyze where your existing customers partners mailing leads are located. This can help identify high-performing regions to replicate your marketing efforts.

Example:
A solar panel company in California might find that leads from San Diego convert 30% faster than those from San Francisco due to local energy policies and weather patterns.