Use Location-Based Data Enrichment Tools
Posted: Tue May 20, 2025 8:21 am
Your existing lead lists might have basic details like names and emails, but enriching them with geographical data (like city, region, timezone, or postal code) makes them far more actionable.
Tools to consider:
Clearbit and ZoomInfo for enriching B2B data
Melissa Data and TowerData for verifying and appending addresses
Google Maps API for geocoding and distance calculations
Adding location attributes allows you to segment better general manager mailing leads and assign leads to the appropriate sales reps or marketing funnel.
4. Build with Intent: Segment by Location + Industry + Behavior
Don’t stop at just location. The best-performing lead lists intersect geographic data with behavioral and firmographic insights.
Expert formula:
Location + Industry + Behavior = High-Intent Lead
For instance, targeting restaurant owners (industry) in Austin, Texas (location) who recently opened their business (behavior) gives you a focused list more likely to respond to offers for POS systems or restaurant software.
Tools to consider:
Clearbit and ZoomInfo for enriching B2B data
Melissa Data and TowerData for verifying and appending addresses
Google Maps API for geocoding and distance calculations
Adding location attributes allows you to segment better general manager mailing leads and assign leads to the appropriate sales reps or marketing funnel.
4. Build with Intent: Segment by Location + Industry + Behavior
Don’t stop at just location. The best-performing lead lists intersect geographic data with behavioral and firmographic insights.
Expert formula:
Location + Industry + Behavior = High-Intent Lead
For instance, targeting restaurant owners (industry) in Austin, Texas (location) who recently opened their business (behavior) gives you a focused list more likely to respond to offers for POS systems or restaurant software.