Not all locations are equal when it comes to lead value. A lead in a high-income neighborhood or a booming industrial zone may be more valuable than one in a remote region.
Location-based scoring examples:
Population density
Local economic activity
Proximity to store or service area
Area-specific search volume vp financial mailing leads for relevant keywords
Adding a location score to your lead data ensures sales teams focus on the most profitable areas first.
Score and Prioritize Leads Based on Location Value
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