Score and Prioritize Leads Based on Location Value
Posted: Tue May 20, 2025 8:45 am
Not all locations are equal when it comes to lead value. A lead in a high-income neighborhood or a booming industrial zone may be more valuable than one in a remote region.
Location-based scoring examples:
Population density
Local economic activity
Proximity to store or service area
Area-specific search volume for relevant keywords
Adding a location score to your lead data ensures sales administrations directors mailing lead teams focus on the most profitable areas first.
Location-based scoring examples:
Population density
Local economic activity
Proximity to store or service area
Area-specific search volume for relevant keywords
Adding a location score to your lead data ensures sales administrations directors mailing lead teams focus on the most profitable areas first.