Send at the Right Time
Posted: Wed May 21, 2025 3:26 am
Timing is key in mobile marketing. Messages sent too early or too late may be ignored—or worse, annoy customers. Ideal times vary depending on your industry but generally fall between:
10 AM – 12 PM
4 PM – 6 PM
Avoid weekends unless your business is active (e.g., restaurants, events, entertainment).
6. Monitor and Optimize
Track campaign metrics such as:
Delivery rate
Open rate
Click-through rate (if using links)
Conversion rate
Unsubscribe rate
Use these insights to refine your messaging, timing, and targeting strategy.
Advanced Tips for Better Results
A. Use Shortcodes and Keywords
Shortcodes are easy-to-remember numbers that users can text to opt-in to campaigns. Pair them with keywords like:
“Text JOIN to 12345 for updates”
“Text DEAL to 54321 for a discount”
This method simplifies the subscription process and boosts participation.
B. Integrate With Other Marketing Channels
Mobile number advertising works best when combined with other channels. For example:
Promote SMS opt-ins via social media
Follow up email campaigns with SMS reminders
Use SMS to enhance loyalty programs
C. Automate with Triggers
Set up automated SMS based on user uruguay mobile database behavior or lifecycle stages, such as:
Welcome messages after signup
Abandoned cart reminders
Birthday offers
Purchase confirmations
Automation improves efficiency and customer experience.
D. Try Two-Way Messaging
Don’t treat SMS as a one-way street. Let users reply and interact with your brand. Use it for:
Customer feedback
Appointment confirmations
Polls or surveys
Real-time support
This adds value and builds stronger relationships.
Common Mistakes to Avoid
Sending without permission – Always use opt-in methods.
Spamming – Don't over-message. Stick to 2–4 messages/month unless users expect more.
Vague messages – Be specific with offers, deadlines, and CTAs.
Ignoring opt-out requests – Make unsubscribing easy and honor it promptly.
Lack of testing – A/B test messages to find what works best.
Final Thoughts
Mobile number advertising is a high-impact, low-cost strategy that allows you to engage directly with your audience. Whether you're aiming to boost sales, improve customer retention, or drive event participation, mobile messaging offers unmatched immediacy and reach.
Start small—build your list, test your messages, and grow from there. With the right tools and strategy, even beginners can unlock significant value from mobile number advertising.
10 AM – 12 PM
4 PM – 6 PM
Avoid weekends unless your business is active (e.g., restaurants, events, entertainment).
6. Monitor and Optimize
Track campaign metrics such as:
Delivery rate
Open rate
Click-through rate (if using links)
Conversion rate
Unsubscribe rate
Use these insights to refine your messaging, timing, and targeting strategy.
Advanced Tips for Better Results
A. Use Shortcodes and Keywords
Shortcodes are easy-to-remember numbers that users can text to opt-in to campaigns. Pair them with keywords like:
“Text JOIN to 12345 for updates”
“Text DEAL to 54321 for a discount”
This method simplifies the subscription process and boosts participation.
B. Integrate With Other Marketing Channels
Mobile number advertising works best when combined with other channels. For example:
Promote SMS opt-ins via social media
Follow up email campaigns with SMS reminders
Use SMS to enhance loyalty programs
C. Automate with Triggers
Set up automated SMS based on user uruguay mobile database behavior or lifecycle stages, such as:
Welcome messages after signup
Abandoned cart reminders
Birthday offers
Purchase confirmations
Automation improves efficiency and customer experience.
D. Try Two-Way Messaging
Don’t treat SMS as a one-way street. Let users reply and interact with your brand. Use it for:
Customer feedback
Appointment confirmations
Polls or surveys
Real-time support
This adds value and builds stronger relationships.
Common Mistakes to Avoid
Sending without permission – Always use opt-in methods.
Spamming – Don't over-message. Stick to 2–4 messages/month unless users expect more.
Vague messages – Be specific with offers, deadlines, and CTAs.
Ignoring opt-out requests – Make unsubscribing easy and honor it promptly.
Lack of testing – A/B test messages to find what works best.
Final Thoughts
Mobile number advertising is a high-impact, low-cost strategy that allows you to engage directly with your audience. Whether you're aiming to boost sales, improve customer retention, or drive event participation, mobile messaging offers unmatched immediacy and reach.
Start small—build your list, test your messages, and grow from there. With the right tools and strategy, even beginners can unlock significant value from mobile number advertising.