Practical Retargeting Campaign Ideas to Try Now

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1. Abandoned Cart Recovery
A classic but powerful campaign. When a visitor adds items to their cart but leaves without purchasing, use your retargeting contact list to:

Send reminder emails with images of the cart contents

Offer limited-time discounts or free shipping

Display retargeting ads on Facebook or Google showing those same products

This campaign recovers lost sales and reminds customers of their interest.

2. Upsell and Cross-Sell Campaigns
Retarget existing customers with products or services that complement their past local marketing email database purchases. For example:

After buying a smartphone, retarget with accessories like cases or chargers.

If they subscribed to a basic plan, show ads for premium plans or add-ons.

This increases average order value and deepens customer relationships.