Make SMS the perfect vehicle for delivering microlearning
Posted: Wed May 21, 2025 5:06 am
Features modules directly into a lead’s personal communication space, making learning feel conversational rather than formal. Types of Microlearning Content Delivered via SMS There are several types of microlearning content that are especially effective when delivered through SMS: Quick Tips and Tricks Sending daily or weekly SMS messages with brief, actionable tips related to your product or industry can keep leads engaged. For example: “Tip Tuesday: Use our CRM’s 'Smart Filter' to instantly find high-value leads. Learn how → [link]” Mini-Tutorials or How-To Steps Break down a product feature into bite-sized instructional steps. Send one step per day or week. This keeps leads interested without overwhelming them. “Step 1 to automating your pipeline: Set up your lead source.
Watch: [link]” Video Snippets Link to short 30–60 second explainer videos or customer testimonials. Videos improve retention and make learning feel more human. “Hear how Lisa grew her sales 2x using our tool in nigeria mobile phone number data under 60 seconds: [video link]” Quiz Questions Make microlearning interactive by sending quiz questions or true/false prompts. Provide instant feedback in follow-up texts. “True or False: Lead scoring works better with behavioral data. Reply T or F.” Infographics and Data Insights Link to one-page infographics or visual stats that quickly convey value or proof. Great for decision-makers who are number-driven. “Did you know? 72% of our users close deals 40% faster. See why → [link]” Mapping SMS Microlearning to the Lead Journey.
To use SMS microlearning effectively, it should align with where the lead is in the buyer journey: Top of Funnel (Awareness) Share educational micro-content about common problems in the industry, trends, or statistics. Position your brand as a helpful guide. Middle of Funnel (Consideration) Focus on how your product solves specific problems. Share quick tutorials, product features, testimonials, or use case insights. Bottom of Funnel (Decision) Deliver trust-building content such as micro case studies, comparisons, ROI calculators, or success stats. Offer personalized demos or consultations. SMS microlearning helps nurture leads without pressure.
Watch: [link]” Video Snippets Link to short 30–60 second explainer videos or customer testimonials. Videos improve retention and make learning feel more human. “Hear how Lisa grew her sales 2x using our tool in nigeria mobile phone number data under 60 seconds: [video link]” Quiz Questions Make microlearning interactive by sending quiz questions or true/false prompts. Provide instant feedback in follow-up texts. “True or False: Lead scoring works better with behavioral data. Reply T or F.” Infographics and Data Insights Link to one-page infographics or visual stats that quickly convey value or proof. Great for decision-makers who are number-driven. “Did you know? 72% of our users close deals 40% faster. See why → [link]” Mapping SMS Microlearning to the Lead Journey.
To use SMS microlearning effectively, it should align with where the lead is in the buyer journey: Top of Funnel (Awareness) Share educational micro-content about common problems in the industry, trends, or statistics. Position your brand as a helpful guide. Middle of Funnel (Consideration) Focus on how your product solves specific problems. Share quick tutorials, product features, testimonials, or use case insights. Bottom of Funnel (Decision) Deliver trust-building content such as micro case studies, comparisons, ROI calculators, or success stats. Offer personalized demos or consultations. SMS microlearning helps nurture leads without pressure.