Product page URLs should be written in a way that is understandable to users and search engines. These URLs are called "human-readable URLs" (HU). They reflect the page's content and its position within the catalog structure. Transliteration of product and section names is most often used to create HU.
Friendly URLs are easier to remember, have philippines cell phone database a positive impact on search rankings because keywords can be included in the URL, and help people learn about the page before clicking the link, which reduces bounce rates.
Structure
A product card that's as clear and user-friendly as possible simplifies interaction and ensures high conversion rates. If a user doesn't see the information they were expecting within the first few seconds, they'll abandon the page.
The most important information should be on the first screen of the card: on the left - images, on the right - price, availability information, an order button, a size filter, and at the bottom - product specifications, description, reviews, etc.
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Headline
The card title should be in H1 format, unique, positioned above the image, and include all necessary information: the product category, brand, model, SKU, and key features. This will allow users to quickly navigate the catalog and determine whether they're on the right page. Don't abbreviate words, even if the title is long—you shouldn't waste time deciphering them.
SEO content for a product page includes the Title—the page name required by search engines to display a short description in search results. To increase click-through rates, you can include words that encourage action, such as the city name, price, and so on.
Product characteristics
The specifications section should provide users with the most comprehensive information about the product: dimensions, color, composition, functions, etc. The set of specifications depends on the product category. The more fields filled out, the more information the user will receive, and the easier it will be to make a purchasing decision. The list of specifications should be structured for ease of comprehension. To avoid errors, it is advisable to obtain information from reliable sources, such as the manufacturer's official website.
Description
While an SEO description isn't considered a necessary element of a product page, it can help achieve two important goals: informing users about the product's key benefits and promoting the page in search results using keywords. The average text length should be 400-800 characters. A shorter description will make it difficult to convey all the key information, while too much text will make it difficult to understand. To promote a product page, it's important that the description be unique and contain 1-2 keywords.