This is one of the key points for those who deal with online marketing: understanding how to create a SEO friendly website . That is, one that is suitable for facing the challenges of positioning on Google, a search engine that appears increasingly unpredictable and complex as a whole.
It is all based on three fundamental steps that, despite its most profound evolutions, have characterized the most famous search engine on the web for some time. We are talking about scanning, indexing and positioning. In short, Google uses programs (crawlers, also known as spiders or bots) to discover and analyze the internet page.
Once this operation is done, we move on to indexing the website and its pages. And so the resource is present , therefore visible, in the SERP. In what position?
You can influence this with your skills as a search engine optimization expert . However, there is always a good start: here are some principles for creating an SEO friendly website that can climb the SERP and rank Norway Phone Numbers well in the results.
Table of Contents
Buy quality hosting
Choosing an SEO friendly theme
Create a structure that is appropriate to your needs
Make sure your website is visible
Create appropriate SEO friendly content
Pay close attention to the images
Always aim for the simplicity of the site
Buy quality hosting
The first parameter to respect to create an SEO friendly site – that is, one capable of expressing its potential in terms of ranking – is to purchase quality hosting. And one that allows you to obtain a series of certainties in terms of:
Speed.
Safety.
Uptime.
These parameters are essential to have a good starting point. Poor hosting in terms of security can become the entry point for malware and hacking that compromise the quality of the website in the eyes of Google and the public.
The same is true if there are continuous downtimes, without forgetting that today the speed of loading web pages - which is a ranking factor - also depends on the technical characteristics of the hosting which should have Gzip, HTTP/2, HTTP Keep Alive, SSD Disks and updated PHP. In short, you need to invest in hosting.
We are talking about good starting bases, consequently we also mention the purchase of a theme suitable for the challenge of good positioning in the upper part of the SERP . Too often, the template used by the website is seen only as an aesthetic element.
This is not the case, or rather: certain design needs can influence what we have already indicated as a key element of SEO positioning on Google .
That is, the speed of loading the web page and, in general, a series of factors that lead to poor results in terms of Core Web Vitals . Think, for example, of large images above the fold, carousels, multimedia elements : all very nice. But in technical terms, what do they impose? Often a poor UX and therefore SEO problems.
The point is this: you need to choose a SEO friendly theme for your project. And one that offers clean code, compressed CSS and, in general, a good starting point. There are many names to consider: Genesis, Astra, Neve . Choose based on your needs and tastes.
advanced optimization work.
