It helps a lot and saves a lot of time which is very important for your customers and your business.
First and foremost, the most important thing for your website is to prevent as many people from leaving your shopping cart page as possible, and this is achieved by paying attention to a few important things.
The primary goal is to make shopping easy for visitors, making the website clean and functional, and filling a shopping cart page with essential features for every customer who wants to make a purchase.
In the rest of this article, we will present 8 basic things that every customer looks for in a shopping cart page, so that you can try implementing them and make your website even better.
1. Take advantage of effective website plugins
If you want to attract as many customers as possible, it is important to choose effective, user-friendly plugins for your shopping cart page.
These plugins need to be compatible with your eCommerce website's theme and fully customizable.
Premium add-onsWhile providing efficiency, it also enables your visitors to quickly and successfully convert into customers.
Customers love them because they give them extra confidence tha list of malaysia cell phone numbers they are in the right place and make the purchasing process easier with the many features they offer.
Some of the Premium add-ons include:
houses
My Sticky Items
Subscription Forms
myStickymenu
Social Share Buttons
Effective website plugins make it easier for your visitors to navigate your website and make the shopping process more enjoyable.
For example, using the Welcome Bar feature,myStickymenuIt makes your Black Friday deals more visible to your visitors, as shown below:
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With an announcement created in this way, people on your shopping cart page can be more inspired and make a bigger purchase.
After all, the most important thing is to attract their attention so that these helps are always welcome.
2. Add large product images
While it may seem like the simplest thing when it comes to shopping, product images are often overlooked.
ScientistsWe say that half of the human brain is dedicated to processing visual information, directly or indirectly. With this in mind, we can conclude that visual presentation is always the most effective.
In addition to the text and description of the product, people want to see the product itself to make a final purchasing decision.
It also makes it easier for them to confirm that they have chosen the right product and check the products before they finish adding them to the cart.
Make these images as large and clear as possibleNeiman Marcusdoes as shown on their website below:
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The images should be beautiful, large and clear to make it easier for the customer to choose the product, that is, to show more interest and make a choice.
3. Add product reviews from customers
Product reviews help build trust and loyalty, so it's important to include them on your shopping cart page.
Customers love to hear other opinions when it comes to a product and what really sets it apart from the rest before making a final decision.
To get more reviews for your ecommerce business, you can:
Ask your customers directly
You can do this via email, phone or text, social media, and more.
Create a review form
Ask them to fill out review forms on your website and answer a few short, straightforward questions.
Create a reward system
Use discounts, coupons, and the like to attract them and give them a reason to leave a review.
You can also organize various raffles and encourage them to participate in the contest.
It is important to ask them the right questions and organize the entire process.
The more reviews there are, the higher the chances of the customer feeling confident even at the cart filling stage.
AceX-CartWhen doing this, you can create a section where you can manage all the comments that visitors leave on your online store:
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Your visitors can also view reviews for individual products before proceeding with the purchase.
4. Create clear CTAs
Depending on the intent of the person entering your ecommerce website, CTAs can help them quickly do what they want to do or even skip a step or two.
Clear CTAs help your customers see what step to take next, so there’s no room for confusion.
What is crucial is to make your CTAs clearly and brightly distinct from the rest of the text to grab your customers' attention.
We can see how this is done in the example below, where the "Continue to Payment" button is clearly marked:
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Source:elastic path
Use persuasive language and create urgency when creating CTAs.
Additionally, there are a few more details you should pay attention to:
Make your CTAs eye-catching
Use clear sentences
The sound is encouraging
Use your CTAs to collect email addresses
Keep it short
After the Buy button, the second most important CTA on your e-commerce site should be the "Add to Cart" button.
Don't go overboard with your CTAs and try to place them where customers will notice them and won't have to scroll all the way down.
5. Add purchase details and information
In addition to price, your customers will be interested in what sizes a particular product is available in, for example, if your business sells clothing.
They also need to choose the right quantity and have everything clearly stated on the shopping cart page so that they know they have chosen everything correctly.
Customers will look for such details and will most likely cancel their purchase if your shopping cart page is not sure about this information.
