Use email marketing to re-engage visitors
Posted: Mon Dec 09, 2024 6:42 am
Want more traffic and quality leads without breaking the bank?
The good news is that you don’t need a big budget to grow your website, especially if you’re a small business. With the right strategies and a little creativity, you can promote your website, boost visibility, and engage your target audience—all for free.
In this article, we’ll share ten proven ways to make it happen in 2025 for small businesses looking to expand their business’s online presence.
Let’s jump right in!
1. Search engine optimization
Search engine optimization (SEO) is all morocco phone number list about getting your website seen on search engines like Google, Bing, and Yahoo. Appearing on the first page of search engine results can significantly increase organic traffic to your website, as it offers more visibility and potential clicks compared to lower rankings.
But SEO is a broad area, so here are some basics to get you started:
On-page SEO: Make sure each page is optimized with the right keywords, meta descriptions, and title tags. These elements help search engines understand what your page is about.
Off-page SEO: Off-page SEO refers to activities outside of a website that contribute to its search engine rankings, such as backlink building and social media engagement. Quality backlinks signal to search engines that your website is trustworthy and relevant.
To get started, you need to perform keyword research to understand what terms people are using to find information in your niche. Then, optimize your content with those keywords and build backlinks to boost authority.
You can use free digital marketing tools like Google Keyword Planner, Google Search Console, and Ubersuggest to find keywords, monitor performance, and troubleshoot any SEO issues.
Use Ubersuggest to get started with keyword research
2. Leverage social media marketing
Social media is where your target audience is likely spending a lot of their time. Social media platforms like Facebook, X (Twitter), Instagram, TikTok, LinkedIn, and even newer platforms provide incredible opportunities for brand promotion and reaching your social media audience.
Here’s how you can get the most out of social media platforms:
Regular, engaging social media posts that are tailored to each platform are key. Think images, stories, videos, and interactive content.
Reply to comments on your social media account, start conversations, and engage with your followers to build customer loyalty.
Use popular hashtags to increase visibility and reach more social media users.
Use free scheduling tools like Buffer or Hootsuite to plan and automate your posts across different platforms.
3. Create a content marketing strategy
Informative, high-quality content is one of the most powerful website promotion tools in your arsenal. Content marketing not only positions you as an expert but also builds trust with your audience.
Experiment with different types of content, such as blog content, video content, infographics, and podcasts. A variety of content keeps your audience engaged.
Types of content marketing
Quality content naturally attracts links, which is great for SEO. Plus, it enhances organic reach by answering users’ questions and addressing their needs.
Regularly publishing valuable content is a long-term strategy that pays off by increasing your organic search traffic over time.
4. Use email marketing to re-engage visitors
Email marketing is one of the most effective ways to re-engage visitors who have shown interest in your website. It’s all about nurturing relationships and keeping people interested.
To kickstart your email marketing efforts, the first step is building a quality email list.
Popups can be very effective when used strategically. Try using exit-intent popups that appear as users are about to leave the page, or timed popups that show after a visitor has been on the page for a certain period. This way, you’re reaching users who are already engaged.
Here are some engaging email popup templates to help you start growing your list:
These templates can be customized to suit your brand’s style and messaging, making it easy to encourage new subscribers while maintaining a seamless user experience.
Once someone has subscribed, it’s time to make them feel like a valued member of your community. Craft personalized, engaging emails that keep people interested and encourage them to return to your website.
The good news is that you don’t need a big budget to grow your website, especially if you’re a small business. With the right strategies and a little creativity, you can promote your website, boost visibility, and engage your target audience—all for free.
In this article, we’ll share ten proven ways to make it happen in 2025 for small businesses looking to expand their business’s online presence.
Let’s jump right in!
1. Search engine optimization
Search engine optimization (SEO) is all morocco phone number list about getting your website seen on search engines like Google, Bing, and Yahoo. Appearing on the first page of search engine results can significantly increase organic traffic to your website, as it offers more visibility and potential clicks compared to lower rankings.
But SEO is a broad area, so here are some basics to get you started:
On-page SEO: Make sure each page is optimized with the right keywords, meta descriptions, and title tags. These elements help search engines understand what your page is about.
Off-page SEO: Off-page SEO refers to activities outside of a website that contribute to its search engine rankings, such as backlink building and social media engagement. Quality backlinks signal to search engines that your website is trustworthy and relevant.
To get started, you need to perform keyword research to understand what terms people are using to find information in your niche. Then, optimize your content with those keywords and build backlinks to boost authority.
You can use free digital marketing tools like Google Keyword Planner, Google Search Console, and Ubersuggest to find keywords, monitor performance, and troubleshoot any SEO issues.
Use Ubersuggest to get started with keyword research
2. Leverage social media marketing
Social media is where your target audience is likely spending a lot of their time. Social media platforms like Facebook, X (Twitter), Instagram, TikTok, LinkedIn, and even newer platforms provide incredible opportunities for brand promotion and reaching your social media audience.
Here’s how you can get the most out of social media platforms:
Regular, engaging social media posts that are tailored to each platform are key. Think images, stories, videos, and interactive content.
Reply to comments on your social media account, start conversations, and engage with your followers to build customer loyalty.
Use popular hashtags to increase visibility and reach more social media users.
Use free scheduling tools like Buffer or Hootsuite to plan and automate your posts across different platforms.
3. Create a content marketing strategy
Informative, high-quality content is one of the most powerful website promotion tools in your arsenal. Content marketing not only positions you as an expert but also builds trust with your audience.
Experiment with different types of content, such as blog content, video content, infographics, and podcasts. A variety of content keeps your audience engaged.
Types of content marketing
Quality content naturally attracts links, which is great for SEO. Plus, it enhances organic reach by answering users’ questions and addressing their needs.
Regularly publishing valuable content is a long-term strategy that pays off by increasing your organic search traffic over time.
4. Use email marketing to re-engage visitors
Email marketing is one of the most effective ways to re-engage visitors who have shown interest in your website. It’s all about nurturing relationships and keeping people interested.
To kickstart your email marketing efforts, the first step is building a quality email list.
Popups can be very effective when used strategically. Try using exit-intent popups that appear as users are about to leave the page, or timed popups that show after a visitor has been on the page for a certain period. This way, you’re reaching users who are already engaged.
Here are some engaging email popup templates to help you start growing your list:
These templates can be customized to suit your brand’s style and messaging, making it easy to encourage new subscribers while maintaining a seamless user experience.
Once someone has subscribed, it’s time to make them feel like a valued member of your community. Craft personalized, engaging emails that keep people interested and encourage them to return to your website.