Who is the "sage"?
Posted: Mon Dec 09, 2024 6:45 am
The Sage is the last of the twelve marketing archetypes that we have included in our overview of marketing archetypes. Its characteristic feature is intelligence, a desire for truth and an understanding of how the world works. In marketing, this archetype is most often used where the emphasis is on intelligence, knowledge or thinking. Examples of such companies are, for example, bookstores or universities, and then Google. A certain disadvantage is the inapplicability of such an archetype in everyday life.
Marketing Archetype: One of Us
Who is "one of us"?
One of Us is one of the twelve marketing archetypes. The main finland telemarketing list goal of this type is to fit into society, to blend in with the crowd. They try to appear normal and not stand out in any way. Their biggest fear is that they will be somehow excluded from society. This archetype is usually used to promote everyday products with a medium or low price. An example of a company presenting itself as the "one of us" archetype is Sconto furniture.
Illustration photo: Viva Luna Studios on Unsplash
Our tip
You can find other terms from the world of marketing , PR and advertising in our Marketing Dictionary .
Browse through several hundred entries that will help you navigate the terms related to advertising and other related fields. The Marketing Dictionary is prepared by the Idealab team .Performance marketing for natural cosmetics manufacturers
Botanicus is a major Czech manufacturer of natural cosmetics and our long-standing client. We have been through a lot together: from the creation and seven years of publishing the magazine Svět Botanicus, through the construction of several versions of the website to countless graphics: flyers, New Year's cards, packaging for this great organic cosmetics. By the way, we write about it on our References page .
When the first wave of the Covid pandemic swept through the world in the spring of 2020, lockdowns and other restrictions came not only in the Czech Republic, but also in Asia and global logistics, it affected retail brands like Botanicus more than noticeably. As a marketing agency, we were faced with a number of tasks almost from day to day, the common denominator of which was to start online presentations, launch performance marketing , focus on social networks and replace everything that worked "offline" with active performance marketing online as quickly as possible.
Marketing Archetype: One of Us
Who is "one of us"?
One of Us is one of the twelve marketing archetypes. The main finland telemarketing list goal of this type is to fit into society, to blend in with the crowd. They try to appear normal and not stand out in any way. Their biggest fear is that they will be somehow excluded from society. This archetype is usually used to promote everyday products with a medium or low price. An example of a company presenting itself as the "one of us" archetype is Sconto furniture.
Illustration photo: Viva Luna Studios on Unsplash
Our tip
You can find other terms from the world of marketing , PR and advertising in our Marketing Dictionary .
Browse through several hundred entries that will help you navigate the terms related to advertising and other related fields. The Marketing Dictionary is prepared by the Idealab team .Performance marketing for natural cosmetics manufacturers
Botanicus is a major Czech manufacturer of natural cosmetics and our long-standing client. We have been through a lot together: from the creation and seven years of publishing the magazine Svět Botanicus, through the construction of several versions of the website to countless graphics: flyers, New Year's cards, packaging for this great organic cosmetics. By the way, we write about it on our References page .
When the first wave of the Covid pandemic swept through the world in the spring of 2020, lockdowns and other restrictions came not only in the Czech Republic, but also in Asia and global logistics, it affected retail brands like Botanicus more than noticeably. As a marketing agency, we were faced with a number of tasks almost from day to day, the common denominator of which was to start online presentations, launch performance marketing , focus on social networks and replace everything that worked "offline" with active performance marketing online as quickly as possible.