eCommerce Fastlane is a popular blog and podcast dedicated to helping direct-to-consumer brands thrive.
Their content focuses on marketing strategies, operational insights, and tools to help brands grow.
Despite their success, they faced macedonia consumer mobile number list a common challenge: how to engage visitors more effectively and convert them into loyal subscribers or customers.
The solution
This is when they found OptiMonk and came up with a two-pronged strategy.
Their approach incorporated:
1. Timed and scroll-triggered popups
To capture visitor attention at the right moments, eCommerce Fastlane introduced a popup that would appear either after a user had spent 10 seconds on the site or after they had scrolled through 15% of the page.
The idea was simple: offer a discount in exchange for an email address.
While this method did bring in some new subscribers, it wasn’t enough to meet their growth goals.
This strategic timing ensured that the popups appeared when users were already somewhat engaged, making them more likely to interact.
