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Now, what about the exit-intent popups?

Posted: Mon Dec 09, 2024 6:56 am
by sheikh12345
Recognizing the importance of capturing last-minute attention, eCommerce Fastlane also implemented an exit-intent popup on some of their articles covering specific topics.

This popup was designed to appear just as visitors were about to leave the site, offering a final targeted opportunity to engage them before they disappeared.

Ecommerce Fastlane popup
This personalized popup was a crucial malta consumer mobile number list element in their strategy, aimed at reducing bounce rates and capturing leads that might otherwise be lost.

The results
Let’s dive into the results you’re most curious about.

The timed and scroll-triggered popups delivered a solid 6.02% conversion rate, resulting in over 3,000 monthly conversions.

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In this case, a conversion meant that a user clicked on the popup, which drove engagement and created opportunities to turn those clicks into subscribers or customers.


They were even more successful, with an impressive 8.48% conversion rate. This highlights just how powerful well-timed popups can be at capturing user attention before they leave.

Let’s see the overall impact of these popups:

Increased engagement: Visitors spent more time on the site and interacted more with content.
Lead generation boost: Thousands of new subscribers were added to the email list each month.
Effective promotions: The popups were highly successful at promoting software solutions, free trials, and partnerships.
Continuous optimization: eCommerce Fastlane used OptiMonk’s A/B testing to keep refining their popup strategies, including timed, scroll, and exit-intent variants.