Make it easier for your potential customers to choose a product from your inventory by creating a shopping quiz for each product category.
The Farmer’s Dog uses this type of lead magnet idea to generate leads by making their quiz an integral part of their sales funnel. In this quiz, they ask lots of questions about your dog to help customers find the right products. Based on your answers, you’ll get a customized meal plan with the perfect recipes for your dog.
The Farmer’s Dog quiz
Try our Conversational Popup templates list of malta cell phone numbers which ask customers a segmenting question first, then offer personalized recommendations:
5. Create ebooks
Ebooks are another good lead magnet option for many companies. They offer in-depth information about a topic for target audiences that are interested in a deep dive into a problem.
An ebook can help showcase your authority and build a trust among your potential customers. If the content is high quality and makes an impression, your brand will stay at the top of their minds.
Ecommerce store popup promoting an e-book as a lead magnet
To help your ebook lead magnet connect with your target audience, make sure you choose a topic that they’ll be interested in.
Here are some ways you can figure out what to focus on:
Review your website analytics to figure out which blog posts are most popular and use those to choose a topic.
Run a short survey on your site to find out which topics your customers want to read more about.
Use Google Trends and similar tools to do background research and find out which topics in your niche are capturing people’s interest.
You’ll also want to heavily promote your lead magnet ebook on your website, which you can do with one of our ready-to-use templates:
