Data is the key to understanding what each visitor wants and needs, so access to that data is crucial for creating relevant, personalized messages.
Marketers often say that they don’t have list of paraguay cell phone numbers enough data about their website visitors, and that quality data is hard and/or expensive to collect.
While that might be true on some level, you can easily collect a lot more data about your website visitors than you might think. Check out this chart below for some examples:
2. Implementation difficulties
Many marketers say that there are significant challenges when it comes to implementing their personalization strategies on their websites.
Implementing personalization does require a significant amount of technical know-how, making the process rather intimidating. Indeed, many marketers don’t even try.
But in reality, when you find the right technology stack, you’ll be able to implement and run your personalization strategy with just a little bit of learning.
3. Speed issues
Another challenge lies in the inherent conflict between personalization and website loading speed. The more you personalize your website, the more time it usually takes to load.
