Therefore, outside of their seasonal sales, Dockyard’s goals are to build a stable database of subscribers and convert them into buyers later on.
Challenges
Although Dockyard is famous for selling casual men’s list of uganda cell phone numbers and women’s clothing, they mainly concentrate on seasonal clothing suitable for Winter and Summer. Therefore, the peak of their sales usually occurs during the same time periods.
As a result, during the rest of the year, their ecommerce conversion rate can drop below 1%. The reason for this drop in sales was that people would visit their online store, browse through the site, gather information about products for the future, and then simply leave.
They needed to find a solution to increase their sales or account for the lost sales by boosting sales during their peak time period.
In other words, their goal was to build trust with people who visited their site outside of peak time periods by signing them up for their email list and sending them worthwhile content. Then, when the proper time arrives, it’s easier to convert these visitors into customers with a discount or special offer.
Many ecommerce. Some sites simply focus on increasing conversions for visitors during peak time periods.
However, why not offer visitors outside of those time periods a reason to return to the site again?
