SEO casting for your website: 10 criteria by which Yandex and Google evaluate you
Posted: Mon Dec 09, 2024 8:50 am
Ranking websites in search results is like a casting call with a producer. You can be a talented actress, but first you need to pass the selection according to his standard criteria.
And here it is not enough to be simply beautiful, simply smart or simply useful: first of all, you need to meet all the basic requirements by which search engines evaluate sites and distribute them in their “top”.
In this article, we will look at 10 reasons why you might not pass the casting at Yandex and Google, and give our own advice on how to break into the top lines of the search engine “charts”.
1. Low quality content
High-quality and unique content on your website is not only a way to japan mobile phone numbers database convey your offer to the target audience, it is also a guarantee of successful promotion in search engines. The more relevant, diverse and interesting the information on the site, the longer your visitors will stay on it.
Search engines are able to read user behavior indicators on a website and have long taken them into account in ranking in search results. The fewer bounces, the longer the time spent on the site and the number of pages visited, the more the search engine trusts you.
What influences low website ranking?
publication of articles copied from other sites (non-unique content);
oversaturation of texts with keywords;
"cloaking", when visitors are shown one text, and search robots are shown another;
the presence of text pages of little value to visitors, which are created only to collect search traffic
There are very often cases when website owners completely ignore this issue: the amount of text content is minimal, descriptions of services or goods are taken from other websites, and there are no plans to develop the website content-wise. Naturally, it is difficult for such a project to expect good positions in search engines and an increase in targeted organic traffic.
How to check your website?
Stanislav Usaty, Managing Partner of 5oclick.ru , SEO Curator:
It is important that all text content on the site is unique (uniqueness of at least 95%; no duplicate content - the same text on several pages), and the texts themselves are not overloaded with key queries. Otherwise, search engines will perceive such "optimization" as spam. One or two occurrences of the main keyword are enough for one relevant page, in the presence of additional (secondary) queries.
Make sure that the main key phrase for the landing page is present in the title, less frequent phrases can make up the content of the second-level heading (h2). Specialized services and software, such as text.ru or advego , will help you check your content for uniqueness and over-optimization.
Important : texts should be written for people, not robots! This means that high-quality, useful and properly optimized content always wins over meaningless "SEO sheets", the only purpose of which is to include as many key phrases as possible in the text.
2. Your link profile is bad
External links to your site remain an important ranking signal. The first thing that comes to mind for many site owners is buying or renting external links. Much has been said about this by both SEO experts and search engine representatives, but such pictures with unnatural growth of link mass are still typical.
As a result, website owners or novice SEO specialists make the following mistakes:
mass purchase of external links in large quantities in a short time;
ignoring the quality of “donors”, acquiring links from directories, sites under filters, profiles on forums, etc.;
keywords are actively used in link anchors, without diluting them with natural occurrences and non-anchor links;
The subject matter of the resources, their traffic, the location of the links and the context in which they are used are ignored.
Search engines define such a link profile as unnatural or even begin to perceive these actions as link spam. As a result, such backlinks will have no effect at all, or will have the exact opposite effect to expectations - sanctions and filters of search engines, a decrease in search results.
What to do?
To avoid problems when increasing the number of backlinks, you need to focus on quality rather than quantity, stick to the topic, dilute anchors, strive to get links from quality donors and increase their number gradually. That is, do everything to make the growth of the link mass look as natural as possible.
At the same time, an actively developing site can do without any special efforts to increase the link mass. If people talk about the business, its services, products and management, if the company makes the right PR efforts, if it actively works on its presence in social networks - the thematic link mass will naturally increase and work to increase the trust and authority of the site.
Young websites will benefit from one-time investments in registration on all major industry Internet platforms, regular distribution of press releases and company news. It is also worth registering on a paid basis in Yandex.Catalog.
And here it is not enough to be simply beautiful, simply smart or simply useful: first of all, you need to meet all the basic requirements by which search engines evaluate sites and distribute them in their “top”.
In this article, we will look at 10 reasons why you might not pass the casting at Yandex and Google, and give our own advice on how to break into the top lines of the search engine “charts”.
1. Low quality content
High-quality and unique content on your website is not only a way to japan mobile phone numbers database convey your offer to the target audience, it is also a guarantee of successful promotion in search engines. The more relevant, diverse and interesting the information on the site, the longer your visitors will stay on it.
Search engines are able to read user behavior indicators on a website and have long taken them into account in ranking in search results. The fewer bounces, the longer the time spent on the site and the number of pages visited, the more the search engine trusts you.
What influences low website ranking?
publication of articles copied from other sites (non-unique content);
oversaturation of texts with keywords;
"cloaking", when visitors are shown one text, and search robots are shown another;
the presence of text pages of little value to visitors, which are created only to collect search traffic
There are very often cases when website owners completely ignore this issue: the amount of text content is minimal, descriptions of services or goods are taken from other websites, and there are no plans to develop the website content-wise. Naturally, it is difficult for such a project to expect good positions in search engines and an increase in targeted organic traffic.
How to check your website?
Stanislav Usaty, Managing Partner of 5oclick.ru , SEO Curator:
It is important that all text content on the site is unique (uniqueness of at least 95%; no duplicate content - the same text on several pages), and the texts themselves are not overloaded with key queries. Otherwise, search engines will perceive such "optimization" as spam. One or two occurrences of the main keyword are enough for one relevant page, in the presence of additional (secondary) queries.
Make sure that the main key phrase for the landing page is present in the title, less frequent phrases can make up the content of the second-level heading (h2). Specialized services and software, such as text.ru or advego , will help you check your content for uniqueness and over-optimization.
Important : texts should be written for people, not robots! This means that high-quality, useful and properly optimized content always wins over meaningless "SEO sheets", the only purpose of which is to include as many key phrases as possible in the text.
2. Your link profile is bad
External links to your site remain an important ranking signal. The first thing that comes to mind for many site owners is buying or renting external links. Much has been said about this by both SEO experts and search engine representatives, but such pictures with unnatural growth of link mass are still typical.
As a result, website owners or novice SEO specialists make the following mistakes:
mass purchase of external links in large quantities in a short time;
ignoring the quality of “donors”, acquiring links from directories, sites under filters, profiles on forums, etc.;
keywords are actively used in link anchors, without diluting them with natural occurrences and non-anchor links;
The subject matter of the resources, their traffic, the location of the links and the context in which they are used are ignored.
Search engines define such a link profile as unnatural or even begin to perceive these actions as link spam. As a result, such backlinks will have no effect at all, or will have the exact opposite effect to expectations - sanctions and filters of search engines, a decrease in search results.
What to do?
To avoid problems when increasing the number of backlinks, you need to focus on quality rather than quantity, stick to the topic, dilute anchors, strive to get links from quality donors and increase their number gradually. That is, do everything to make the growth of the link mass look as natural as possible.
At the same time, an actively developing site can do without any special efforts to increase the link mass. If people talk about the business, its services, products and management, if the company makes the right PR efforts, if it actively works on its presence in social networks - the thematic link mass will naturally increase and work to increase the trust and authority of the site.
Young websites will benefit from one-time investments in registration on all major industry Internet platforms, regular distribution of press releases and company news. It is also worth registering on a paid basis in Yandex.Catalog.