Content Is Developed In Silos

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As I’ve Said, Content Is Everyone’s Job In Many Businesses And No One’s Strategy. A Key Element Of A Content Strategy Is A Focus On Building Coordination Into How Ideas Become Content And Ultimately Generate Business Value.most Businesses That Lack Coordination Struggle With Making #content A Repeatable And Measurable Approach, Says @robert_rose.share On Xcollaborationin Many Businesses,, Especially With Sales And Marketing. Sometimes, It May Be Divided By Channel – Web, Email, And Sales Teams Don’t Work Together.


In Other Cases, It May Be By Function – Pr, Sales, Marketing, Brand, And Demand panama phone number resource Generation Have Different Approaches.content Is A Team Sport. The Practitioners’ Job Is Not To Be Good At Content But To Enable The Business To Be Good At Content. Scalability Only Happens Through An Effective, Collaborative Approach To Transforming Ideas Into Content And Content Into Experiences. Content Before Containersas Marketers, You Are Trained To Think Container First And Content Second. You Start With “i Need A Web Page,” “i Need An Email,” Or “i Need A Blog Post.



” Then, Your Next Step Is To Create Content Specific To That Container.if You Start With “i Need A Blog Post” And Then Create The #content Idea, You’re Doing It Wrong, Says @robert_rose Via @cmicontent.share On Xi Can’t Tell You How Many Big Ideas I’ve Seen Trapped In The Context Of A Blog Post Simply Because That Was How It Was Conceived. I’ve Also Seen The Reverse – Small Ideas Spun Into An E-book Or White Paper Because Someone Wanted That Digital Asset.