Having the chance to take part, I would like to thank the event organizing team and the entire Emarketing.fr team: Simon Leprat, Julien Le Dreff, Julien Hecquet, Eloise Cohen, Clément gambling data brazil Fages and Floriane Salgues, as well as Jean-Denis Garo and the members of CMIT. A thought also for the members of La Brigade Du Web, Arnaud Le Roux, Celine Beckrich, Delphine Foviaux, Fabrice Frossard, Jonathan Chan, Martine Le Jossec, Pierre Tran, Yann Marchand and of course Annie Lichtner, its founder. I am very proud to speak and represent our collective on this occasion.
A web conference on BtoB influence with the CMIT
As a Consultant and Trainer in Influence, author of a book on Influence Marketing published by Kawa, blogger and member of the collective of BtoB influencers La Brigade Du Web, I am therefore participating in a round table on influence in BtoB with members of the Club des Marketeurs In Tech: Jean-Denis Garo, International Integrated Marketing Director Mitel and President of CMIT, Estelle Frocrain, Marketing Director Southern Europe Veritas Technologies and CMIT Administrator and finally Maud Samagalski, Marketing Director Northern and Western Europe Hewlett Packard Enterprise and VP CMIT.
Together, we will discuss the challenges of influence in BtoB, the characteristics and specificities of BtoB influencers, these experts who have significant experience in their sector of activity. We will also talk about the strategies to imagine and the means to deploy to achieve the objectives of companies. We will also focus on their favorite social networks, namely Twitter and LinkedIn. How to identify the right profiles on these platforms? How to choose the channels to contact them and establish a lasting relationship? What types of partnerships to offer them? How to measure the performance of these campaigns? We will give our advice on Thursday 05/28 at 4:30 p.m.
