What are email newsletters?
Email mailing is a method of communication in which information, messages, promotions or promotional materials are sent to a large group of recipients via email.
This method is often used in marketing and communications to communicate with customers, followers, audiences and other stakeholders. Emails can contain a variety of content, such as text messages, images, hyperlinks and other multimedia elements, and can be used to achieve various business goals.
Email newsletters are an important tool in the field of marketing and communications , as they allow businesses and organizations to reach their audience directly, communicate with them and attract attention to their products, services or other messages. In addition, it is worth noting that email newsletters are the most profitable marketing channel with the highest ROMI.
Why should you use email newsletters?
The use of email newsletters has a number of significant advantages and benefits. Here are some of the most important arguments that should be taken into account when deciding on the implementation of this channel:
Accessibility and wide audience coverage:
Email newsletters are a popular and widely used communication channel in the West, accessible to everyone, because the cost of sending the 1st letter ranges from 2 to 8 kopecks. And in many services, with a small base of contacts, you can generally send letters for free. Thanks to this, email newsletters can reach a large audience, including customers, subscribers, potential customers and other interested parties.
Personalization:
Email mailings allow you to customize messages for specific recipients, which increases their effectiveness.
Personalized messages usually attract more attention and have a higher conversion rate.
You can address the subscriber by name, add variables to letters that make your e-mails as visually close to personal letters as possible.
Effectiveness in marketing:
Email newsletters can be used for advertising, product promotion, sending discounts and promotions.
They allow businesses to send targeted messages and encourage purchases or other customer actions.
You can set up automatic trigger emails that will be sent according to a predetermined scenario and only to those people who have completed the target action. It automates macau business email list business processes and reduces operational costs. For example, a Velkam chain that informs a person after sending an application to buy your product or service.
Low cost and the ability to scale the effect by increasing the subscriber base makes it possible to receive much larger amounts of return on investment in email newsletters.
Analytics and measurability:
Measuring the results of email mailings allows you to evaluate their effectiveness and improve your strategy.
Marketers can analyze opens, clicks, conversions and other metrics to improve results.
Economically beneficial:
Email newsletters usually cost less compared to other types of marketing. This allows businesses to use their limited marketing budget more effectively.
In general, the use of email newsletters can be an important component of a marketing strategy and help achieve business goals, attract and retain customers, and increase brand and product awareness.
Successful cases of using email distribution
Successful cases of using email distribution
Email marketing is a powerful tool that allows businesses to build long-term relationships with customers and secure significant profits. Let's look at several successful cases of the Marchenko Marketing agency, where email marketing has become a key tool in achieving outstanding results.
Email for a million: Sale of 2 tractors for 12 million rubles
Our agency Marchenko Marketing helped a client from the agricultural sector to sell 2 tractors with a total value of 12 million using email marketing. Thanks to meaningful and interesting letters aimed at the target audience, 2 successful sales were made, and the margin was 15%. This resulted in a net profit of 1.8 million and a ROMI of 9736%.
40,000 for a small online store
An online building supplies store with 8,000 contacts received 40,000 in revenue, resulting in 8 transactions and a conversion rate of 2.16%. This successful campaign allowed the store to attract customers and increase revenue.
SMM + Email marketing = $15,000 in 40 days for an online school
In this case, we combined SMM and email marketing, which allowed us to achieve good results for the online school. During the 5 weeks of the advertising campaign, 56 seats were sold worth $15,000, and the recruitment for the second stream brought in another 53 applications for $14,000. This successful case demonstrates the powerful synergy between social media and email marketing in the context of customer acquisition and revenue generation.
These examples illustrate how to effectively use email newsletters to achieve specific goals and the importance of integration with other marketing channels. The successful cases of our agency testify to the powerful potential of email marketing in creating profitable and sustainable business results.
By the way, we recommend subscribing to our YouTube channel Marchenko Marketing , where we regularly publish useful content about marketing in Ukrainian.
The main stages of creating email newsletters
Creating effective email newsletters involves several important steps, each of which requires your attention and planning. Let's take a look at the main production stages of email distribution in our agency:
Determining the purposes of mailing:
The first step is always to determine what you plan to send email newsletters for. Goals can include promoting a product, increasing sales, increasing website traffic, becoming an app, increasing brand awareness, and more.
Selection of the target audience:
It is important to determine who will be the recipient of your email newsletter. This will help you create relevant content and determine the tone of your message. It is important to understand that email newsletters are not only promotions, special offers and advertising of goods or services. This is also the sending of useful and interesting content. That is why it is important to deeply understand your audience.
Creating quality content:
Content development is one of the most important stages. The content should be interesting, useful and meet the goals of the newsletter.
Content can include headlines, message text, images, videos, hyperlinks, calls to action, and more.
You will also need to create a mailing schedule for regular email newsletters every month.
Choice of time and frequency of mailings:
Consider the optimal time and day to send your mailing to ensure maximum reach to your audience. There is no universal advice. The time of the mailing should be chosen based on the characteristics of the audience and the field of activity.
It is also important to decide how often you will send e-mails in order not to annoy the recipients and to have the maximum result.
Choice of tools for mailing:
Choose a platform for creating and sending email newsletters. We use different services depending on the specifics of the client's request. Here are the most popular Ukrainian and global email distribution services: SendPulse, eSputnik, UniOne, Selzy, MailChimp, GetResponse and others.
Make sure you understand the capabilities and features of the tool you choose. If you hesitate, you can order a consultation from our specialist.
Creating an interesting topic and content:
The subject should be interesting and exciting to encourage recipients to open the letter.
The content should be concise, clear and correspond to the purpose of the mailing. In addition, every email you send should be of value to your subscribers.
Increase email opens and engagement:
Optimize your interface design for mobile devices, as many people mainly view their mail on smartphones.
Use personalization elements and calls to action to encourage recipients to visit your site and interact with your email.
Compliance with legislation and ethical standards:
It is important to consider legal restrictions related to the storage and use of personal data.
Provide an option to unsubscribe from the newsletter, which should be easy and accessible.
Also, remember that each subscriber must agree to receive your emails, and buying an email subscriber base is an illegal activity.
