Kairos3 Marketing is an MA tool that provides strong support for marketing and sales activities.
Contents of this article
How to Choose an Email Delivery System
How to choose an email delivery system 1: Determine your purpose, goals, and usage
How to choose an email delivery system: Consider your objectives and the issues at hand
Reference: If you want to send emails that lead to results, we recommend using MA tools.
How to choose an email delivery system 2: Determine the features you want
How to Choose an Email Delivery System: Email Creation Features
How to Choose an Email Delivery System: Email Delivery Features
How to Choose an Email Delivery System: Performance Measurement Features
How to choose an email delivery system 3: Investigate conditions that you can't know until you try it
How to Choose an Email Delivery System: Uptime
How to Choose an Email Delivery System: How Much Support is Available?
How to choose an email delivery method: system specifications
How to choose an email distribution system: Ease of implementation and switching
How to Choose an Email Delivery System: Security
How to choose an email delivery system 4: Have your own selection criteria
How to choose an email delivery system: Decide on your selection criteria based on your budget limit
How to choose an email delivery system: Decide on the selection criteria from the operator
How the email delivery system collects information
Collecting information on email delivery systems: Product website
Collecting information on email distribution systems: Word of mouth and interviews with sales representatives
How to Choose an Email Delivery System
When choosing an email delivery system, it is important not to start collecting information right away. If you don't know how to choose an email delivery system, no matter how much information you collect, you won't know which email delivery system is right for your company.
Here are four steps to choosing an email delivery system:
4 steps to choosing an email delivery system
How to choose an email delivery system 1: Determine your purpose, goals, and usage
The introduction of an email distribution system is not something that can be decided by one person. If the person in charge of the email distribution system, their superiors, and the decision chief vp operations email lists makers do not have a clear image of what the system will be like, misunderstandings may occur later.
In order to ensure that everyone has the same understanding of the email distribution system, it's important to verbalize the objectives and uses of the email distribution system that each person may have in their mind and get agreement.
How to choose an email delivery system: Consider your objectives and the issues at hand
If you can't think of a specific purpose or use for your email distribution system, start by thinking about the challenges your company is facing.
If you can't think of a specific purpose or use for your email distribution system, start by thinking about the issues your company faces. If you can verbalize the goals you want to achieve by introducing an email distribution system and how you envision how it will be used, the necessary functions will become clear to you.
Reference: If you want to send emails that lead to results, we recommend using MA tools.
In clarifying the issues,
Sales and marketing staff are not working together, and leads that we want to attract are not being converted into sales .
It is difficult to direct people from the newsletter to other initiatives. It is unclear who is interested in which initiative.
You may have cross-sectional issues that cannot be solved by an email distribution system alone. In such cases, consider introducing an MA tool (marketing automation) in addition to the email distribution system.
MA tools are tools that automate and streamline the four steps of " attract customers → develop → select → sell, " which are essential activities for generating sales for a company .
Like email distribution systems, MA tools also have email distribution functions. However, what makes them different from email distribution systems is that they have a web analysis function that allows you to check the behavioral history of customers who open an email newsletter , click on it, and view your company's website, such as what pages they viewed on the MA tool.
