Now, brands have been netherlands phone number library delving deeper into their social media analytics to track audience footprint, response rate, engagement, etc. Many brands are using social media analytics tools in order to provide better content and services to their audience.
I won't deny that this helps, but let's look at the easiest way to get information.
Polls!
Because we agree that there is no better way to get to know your audience than through them.
In fact, social media polls can bring you valuable yet surprising results. With 87 percent of respondents wanting to weigh in on a company’s future products and services, it’s clear how beneficial and informative responses to social media polls can be.
If you haven’t started using surveys in your social media marketing, you might have a lot of questions in your mind right now. First, let me clarify the importance of surveys for your business.
Why are surveys valuable for your business?
Your goal is to provide your audience. And to provide them with valuable solutions, you first need to know them. And it is also crucial to understand what your customer thinks about your product/service or where and when they need you, right?
Surveys can help you a lot with that. This traditional tool in your marketing toolbox can measure customer perception about your product/service. This can help you identify any potential problems your customers may be facing so that you can come up with the right solutions for them.
Creating a survey is no less than an art. You can customize your social media surveys creatively to get the best insights from your customers. It will also allow you to dig deeper into areas of concern, which can generate valuable knowledge for your brand.
This can be the most beneficial thing about social media because you should already have a potential audience to respond to your surveys. As long as you are using social media for branding , you can easily tap into your follower base and receive more sincere survey engagement than if you were to engage with a broader, unknown audience.
In this shot, let's see how a poll can be used on social media.
How to use surveys in your social media marketing strategy?
Posting a poll on Facebook is relatively easy and can be done quickly in just a few steps.
Create a new post on your social networks and click on the three dots on the far right.
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Select the "Poll" option from here and fill in the required information i.e. question and answer options. Add photos and gifs to further elaborate your options.
FB-Survey-Step-3
Set a run time and remember to give your customers enough time to answer your survey and then click the "Publish" button.
Posting a poll on Twitter can provide some great ideas. Here's how to do it.
Create a new post and click on the three-bar icon.
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Fill out the necessary information, including your question and answer choices. Feel free to add more emojis.
And then, tweet your tweet.
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Creating a poll on Instagram requires you to necessarily post an image so you can get on your creative game and create an image for your poll. These polls usually have a time limit of 24 hours. Here's how you can create one.
Upload or click an image in the story section.
Choose the survey sticker and place it on the image wherever you want.
Ask your question and write down answer options, then post it to your story.
Now that you know how to use polls on your social media, let’s go over the benefits and why you should use them.
Benefits of Including Polls in Your Social Media Marketing Strategy
1. You can get more audiences to trust you
As a brand, when you provide valuable content to your audience, they will start turning to you when they need it. And as soon as your content, product or service starts helping the user, they start trusting you.
Well, there is one more little thing that can make users trust you.
Asking them what they think!
When you conduct polls on social media and try to get your audience’s point of view, they will inevitably appreciate the gesture and keep your brand in their good books. Because who doesn’t like being asked to share their perspective!
2. You can break the ice
When a user starts interacting with a brand on social media, it is common to have uncertainties and a lack of trust because that is human nature. No human being can trust a brand or even a person like that.
It takes efforts from both sides and the best thing to do is to get to know them better. Using polls in your social media marketing plan can help in knowing the audience’s options, perspectives, pain points, likes and dislikes, etc. This can further guide you in providing better content to them.
Because when you know the user, you will eventually give them better results. Keep working on it so you don't give them vanilla when they are looking for chocolate.
Source: Twitter Polls
Source: Twitter Polls
3. It can encourage conversation and engagement.
It takes a lot for brands to do more than just talk about their product/service. Brands are now actively hiring content creators and social media managers to create content that speaks to their audience.
Conducting surveys on social media is one way to do this.
You should immediately put yourself in your creative shoes and think about what you can ask to get your audience talking. Know what they like and get the user interested with a few tricks. And the next thing you know, they are interacting with your brand.
Check out how Instagram polls can be used creatively to get people talking.
