With a huge increase in low-quality AI-generated bahamas mobile phone numbers database content, it certainly makes sense for Google to take steps to ensure that it doesn’t replace content written by a human with significant knowledge and expertise. As Google search has evolved, the algorithm has taken a more complex approach with the concept of EEAT at its core, rather than relying heavily on more tangible aspects of a domain, such as backlinks and keyword density, to determine quality and relevance.
So what is EEAT, how can you optimize your website for it, and what's the significance of YMYL? Find out the answers to all these questions and more in this in-depth guide to how Google determines the quality of a website. NOTE This post has been updated for . Understanding Google's EEAT Concept Before we outline the areas you should focus on when evaluating EEAT on a website, let's go back to basics and look at the origins of the concept.
Google's Search Quality Rating Guidelines – The origin of EEAT Google has been using a large, worldwide focus group of Raters to help review the quality of pages that rank in its search results and algorithm since at least . These Raters use a document known as the Search Quality Rater Guidelines , which details various factors and signals that determine the level of page and website quality .
