Brand loyalty Particularly in sectors such as insurance, it can be difficult to establish brand loyalty because the majority of purchasing decisions are made based on price. To retain customers beyond their renewal date, YMYL sites will need to invest in strategies to engage with their customers beyond the original conversion. Tactics that can be used to develop customer loyalty include Email marketing regularly sharing valuable content with your customers will help keep your brand top of mind Social media when done well, using social media as a brand can help you maintain relationships with customers beyond what you need to sell Digital PR because PR requires you to talk about topics other than just what you sell and offers the opportunity to reach other interests of your target audience.
Content marketing producing content to helpadviseentertain hong kong mobile phone numbers database your target audience will facilitate relationship building and potentially make you the preferred brand regardless of price. Personal recommendations The use of personal recommendations is especially important for YMYL sites, as a review from a friend, family member, or simply an audience you trust will instill confidence in potential converters. In practice, one tactic you might consider would be to use referral plans and referral fees.
When investing in social media advertising, you should also consider using ‘similar audiences’ and converter links, as this will give you access to people who are connected to people who have previously purchased from you. Create a campaign that references positive experiences from someone’s friends or people similar to them, and you may find higher conversion rates and increased loyalty. SERP feature optimization The sole purpose of content creation is not to provide useful information to your site visitors when prepared effectively, your content can take up a larger portion of Google search results pages SERPs.
The increasing prevalence of featured snippets, such as the people-asked boxes, gives businesses on YMYL the opportunity to provide valuable explanations on complex topics and answers to frequently asked questions. Key Takeaways [TLDR] – YMYL Your Money, Your Life is a general term for content that has the potential to affect people’s health, well-being, safety or financial security. – Google has a duty to not serve harmful content to people and is very strict when it comes to YMYL issues.
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