You want to study a few bahamas mobile phone number competitor brands and note both what they do well and where they fail. Study how well their brand is built. Find out about their marketing niche, the quality of their products or services.
This isn’t for you to copy word-for-word, but you should use this information to differentiate yourself sufficiently and make your brand stand out from the existing ones. The goal is to show your customers why they should buy from you over your competitors.
Specify your UVP
Many industries have top players with bigger budgets and better resources to operate. However, every business has something to offer, even small businesses.
You need to understand that all of your products, services, and processes are yours alone, so take a personal brand survey to find out your unique value proposition —the special benefits your business can provide to consumers.
Focus on these standout features to help your potential customers understand what makes your company and products better than others, and give them a reason to choose you over your competitors.
Perfecting your value proposition can greatly increase your conversion rates and improve your marketing across multiple channels.
Your brand can’t be everything to everyone, at least not from the start. What you want to do is focus all of your resources initially. A great way to achieve this is to understand your positioning statement . This one or two lines of text can become niche-specific and help you stake your claim in the market.
Here's a template you can use: We offer [product] for [target audience] to [UVP]. Unlike [alternative], we [mention your key differentiators].
The more specific your target market is, the better. “Hikers who want to stay hydrated” or “First-time homeowners aged 35 to 60” are good examples.
To understand your brand personality, just think about the product or service you offer, the specific audience for it, and the uniqueness you provide it with.
A patent is a unique identity of a product for legal protection.
A patent is a unique identity of a product for legal protection.
Overall, you want to approach your brand personality as you would a person. Think about what you want this person to be like and what qualities you want them to have. As you move forward, this will become the core of how you grow your brand.
Create your brand story
Have you tried putting your startup story into words? If not, you should. For small business owners, this can be a crucial part of brand development.
Use brand storytelling to build a deeper connection with your customers by sharing information about your startup’s origins. Be sure to stay true to your story and keep it consistent with your brand.
Ultimately, your brand story isn’t just about who you are and what you offer. It’s also about why people should care. It gives you the opportunity to interact with your customers on a human level.
